Upon completing this course, you will be able to:
- Have a clear understanding of personal branding fundamentals: what it (really) is, how to build one & why it matters
- Understand how to build the foundation of a compelling & interesting personal brand rooted in expertise & substance
- Build a plan to leverage content for thought leadership, hiring, raising capital or business exit
- Clarify, understand & use the strategies and components of strong personal brands used by thought leaders & entrepreneurs like Richard Branson, Sara Blakely & Elon Musk
What you'll get:
- 10 videos
- Topics covered: definition of a personal brand, brand descriptors, core values, personal brand vision, core audience, core platforms, content pillars, unique value proposition, how to generate content to build your visibility
This mini-course received a rating of 5 out of 5 stars!