YOUR PERSONAL BRAND
Content pillars
(The primary topics you discuss & own).

Bootstrapping Growth & Entrepreneurship

A Mac Life
Your thought prompts, AJ:
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What did you learn from taking time away from your business on vacation?
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What's your "Queen Bee Role" - the one thing only you can do in your company - and how do you protect time for it?
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What challenges are you currently facing in reaching your target audience for Daylite?
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How did you turn early disadvantages or resource limitations into actual strengths for your business?
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How do you know when it's time to say no to a business opportunity?
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What's the hardest decision you've had to make as a business owner?
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How do you handle it when a key team member wants to leave?
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What's your biggest concern about the future of small businesses?
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What are your thoughts on the traditional business plan? Do you agree with the book you mentioned that it is a complete waste of time?
Article 1: Resolving the Efficiency Paradox - Identifying Waste in Your Systems
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What's the biggest waste you see in small businesses that owners don't realize exists?
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Tell me about a time you discovered a major inefficiency in your own business. How did you fix it?
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Most owners feel too busy to find inefficiencies. What's your practical advice for making time to spot them?
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When you look at a business, what red flags immediately tell you "there's waste here"?
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How do you balance "if it ain't broke, don't fix it" with the need to continuously improve efficiency?
Article 2: Identify What to Fix Next in Your Business -
When everything feels broken, how does a business owner decide what to fix first?
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In your leap-grow-scale framework, what should owners prioritize fixing at each stage?
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You hit plateaus at 5, 10-12, 20-25, and 50 people. Looking back, what should you have fixed before each plateau?
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How do you tell the difference between problems that feel urgent versus ones that actually matter for growth?
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When deciding if the next fix should be people, systems, or something else - what's your diagnostic approach?
News and Updates
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What book(s) or article(s) did you read this past month that stayed with you? What takeaways do you have?
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What event(s), talks or experiences did you attend this past month that stayed with you? What takeaways do you have?
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What podcast(s) did you listen to this past month that stayed with you?