what we do
a personal branding agency designed for entrepreneurs
architect your brand
uncover your true brand essence - all that makes you uniquely you - and package it.
build a scaling strategy
strategic planning so your personal brand helps you achieve your biggest goals.
co-create & co-execute
content creation, editorial direction & sounding board support - because your brand is ours.
brand of a leader is on a mission to scale the voices of the world's most inspiring leaders.
I was born in the soviet union and grew up in post-soviet ukraine. I experienced what it is like not to have a voice. today, my life's mission is to inspire people to own their narrative and to never self-censor.
I am an entrepreneur, global speaker, show host & personal branding expert.
my goal: to inspire 1 million people to scale the reach of their voice in order to stand up, to speak up, and to be radically authentic.
I grew up in a socio-cultural environment that de-prioritized professional progress, big dreams & academics. I never fit into that environment - and spent years fighting against it.
I launched this business to hang around the smartest, most inspiring individuals I could find. a new cultural environment began to emerge - and you won't catch me looking back.
backed by the best community & clients.
Genevieve Gagnon - Child Wellness Expert
"Collaborating with Brand of a Leader has been effortless. Their dedication, positivity & honesty helped me move forward."
Shawn Johal - Business & Happiness Coach
"Brand of a Leader built a social media strategy that allowed me to 7X my reach within a few months."
Jonathan Léveillé - Technology Entrepreneur & CEO
"Bravo, team Brand of a Leader! We are flabbergasted."
Kate Holden - Entrepreneur & Wine Queen
"I have thoroughly enjoyed my branding journey with Brand of a Leader. I now hold myself accountable to not only scale my business but drive my life forward in all the ways that matter to me."
Hege Marie Brown - UX & CX Leader
"I have no doubt this work I did with Marina & Brand of a Leader has opened doors I never even imagined, both personally & professionally."
Nathalie Rizcalla - Vice-President
"I rarely write testimonials, but Marina & the team at Brand of a Leader are second to none."
based on our ever-evolving, proprietary methodology, an overview of how we help build & scale your personal brand:
phase 1: uncover your personal brand
phase 2: marketing you
why build your personal brand?
we all have a reason - what's yours?
become known as the expert or influencer in your field
65%+ of people trust messaging coming from personal vs. corporate brands
live your true mission and your WHY
pivot or exit
separate your personal identity from your business identity
become the face of your organization to attract new clients
new revenue stream
create courses, get paid for speaking, publish a book
but ultimately, it comes down to
make a difference in the world & inspire at scale
insights from the blog
Shawn Johal - Business Growth & Happiness Coach
"I have been working with the team at BOAL for a year. I needed major help building my brand and getting my message out to my audience and had no idea where to start. The team carefully crafted a detailed plan, starting by clarifying my unique voice. From there, we built a social media strategy that allowed me to 7X my reach within a few months. I haven't looked back. I am now very well positioned to grow my business through different channels and could never have done this without their guidance!"
tune into our live interview series on linkedin
marina is the host of voice of a leader, a live interview show with thought leaders on linkedin. from emmy-nominees to viral CEO's, marina interviews some of the brightest minds across the globe on topics ranging from personal branding & thought leadership to psychology, entrepreneurship, public speaking & more.
expect an authentic, deep-dive of guests' lives - the lows, the highs & everything in between.
what is personal branding?
why do I need a personal brand?
I want to build a personal brand but don’t have the time. can you help?
how much time do I need to invest in building my personal brand?
I have been building my personal brand for a while, but things are stalling. can you help?
I hate video. do I need to make videos to build my personal brand?
can I outsource the whole thing to you & just have you run it for me?
personal branding insights
marina byezhanova is a global voice on personal brand building - get her insights delivered to your inbox every two weeks.