what we do
a personal branding agency designed for entrepreneurs
architect your brand
uncover your true brand essence - all that makes you uniquely you - and package it.
build a scaling strategy
strategic planning so your personal brand helps you achieve your biggest goals.
co-create & co-execute
content creation, editorial direction & sounding board support - because your brand is ours.
brand of a leader is on a mission to scale the voices of the world's most inspiring leaders.
I am passionate about personal branding because it gives my fellow entrepreneurs visibility, portability, and a platform.
I am an entrepreneur, global speaker, show host & personal branding expert.
My goal: to inspire 1 million people to impact others by standing out, speaking
up, and building radically authentic personal brands.
I was not "supposed" to be an entrepreneur. I was a writer, teacher and thinker destined for academia - but I could not shake the desire to inject the business world with the power of poetics.
I launched this business to hang around the smartest, most inspiring individuals I could find. They have inspired me tenfold in the process.
backed by the best community & clients.
Genevieve Gagnon - CEO
"Collaborating with Brand of a Leader has been effortless. Their dedication, positivity & honesty helped me move forward."
Shawn Johal - Business & Happiness Coach
"Brand of a Leader built a social media strategy that allowed me to 7X my reach within a few months."
Jonathan Léveillé - Technology Entrepreneur & CEO
"Bravo, team Brand of a Leader! We are flabbergasted."
Kate Holden - Entrepreneur & Wine Queen
"I have thoroughly enjoyed my branding journey with Brand of a Leader. I now hold myself accountable to not only scale my business but drive my life forward in all the ways that matter to me."
Nathalie Rizcalla - Vice-President
"I rarely write testimonials, but the team at Brand of a Leader are second to none."
Hege Marie Brown - CPO & Co-Founder
"I have no doubt this work I did with Brand of a Leader has opened doors I never even imagined, both personally & professionally."
Sun Ah Brock - Entrepreneur & CEO
"Brand of a Leader developed a unique concept for me that expressed what I do, why I do it, and what I stand for in just one word. It gave me a sense of purpose to put myself out there and share my story."
Hugo Boutet - Entrepreneur & Business Coach
"Brand of a Leader know what it takes to create a personal brand. I enjoy every step of their insightful process and looking forward to a lasting and prosperous relationship.”
David Arsenault - Social Entrepreneur
"Working with Brand of a Leader has allowed me to reflect on my work and impact as an individual as opposed to always putting my organization first. Their process is refined, engaging and they are very skilled at what they do."
Cyril Chaib - Entrepreneur & Marketing CEO
"The Brand of a Leader team helped me shed light on my message and the unique angle I can to offer to future entrepreneurs. I highly recommend their services."
Roustam Mirzoev - Entrepreneur & DJ
"I thoroughly enjoyed working with Brand of a Leader. It's a solid team and everybody is in their right place. They understood my unique challenges. I plan to return for a more in-depth personal brand project later this year!"
Alexei Prosvirine - Entrepreneur & CTO
"I had a great time working with the team. Very professional, quick turn-around, attention to detail, focus. If you are looking to build your personal brand, do not hesitate to hire this team, they will exceed your expectations."
based on our ever-evolving, proprietary methodology, an overview of how we help build & scale your personal brand:
phase 1: uncover your personal brand
phase 2: monthly content co-creation
how to get started
we keep it simple.
book a personal branding call
we’ll ask you questions and answer yours to determine if we’re the right fit to work together.
we uncover your brand with you
spend 3 one-on-one interviews with your dedicated Personal Branding Advisor.
we develop your brand strategy
you receive the final deliverable: your Brand Guide & Marketing Plan.
Shawn Johal - Business Growth & Happiness Coach
"I have been working with the team at BOAL for a year. I needed major help building my brand and getting my message out to my audience and had no idea where to start. The team carefully crafted a detailed plan, starting by clarifying my unique voice. From there, we built a social media strategy that allowed me to 7X my reach within a few months. I haven't looked back. I am now very well positioned to grow my business through different channels and could never have done this without their guidance!"
why build your personal brand?
we all have a reason - what's yours?
become known as the expert or influencer in your field
65%+ of people trust messaging coming from personal vs. corporate brands
live your true mission and your WHY
pivot or exit
separate your personal identity from your business identity
become the face of your organization to attract new clients
new revenue stream
create courses, get paid for speaking, publish a book
but ultimately, it comes down to
make a difference in the world & inspire at scale
insights from the blog
tune into our live interview series on linkedin
Tune into Voice of a Leader, our live interview show with thought leaders. From Emmy-nominees to viral CEO's, we interview some of the brightest minds across the globe on topics ranging from personal branding & thought leadership to psychology, entrepreneurship, public speaking & more.
Expect an authentic, deep-dive of guests' lives - the lows, the highs & everything in between.
what is personal branding?
why do I need a personal brand?
I want to build a personal brand but don’t have the time. can you help?
how much time do I need to invest in building my personal brand?
I have been building my personal brand for a while, but things are stalling. can you help?
I hate video. do I need to make videos to build my personal brand?
can I outsource the whole thing to you & just have you run it for me?
personal branding insights
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