• You shared an article recently on how AI destroys the economics of market research, and mentioned you're seeing its impacts in your work. What impact stands out most significantly? Why? What's a recent project where you saw this play out? What metrics (case studies, quantitative data) showed you what was happening?
• Tell me about a recent project that highlighted why tension in data creates better relevancy than polish. What were the numbers and/or data sets you sought to deliver in order to demonstrate this?
• You shared that dealership story recently. Walk me through a recent project where you designed a CX approach around relevance instead of the standard metrics. What metrics were you tracking (satisfaction scores, NPS, resolution rates, etc)?
  
  
  

 News and Updates

• What book(s) or article(s) did you read this past month that stayed with you? What takeaways do you have?

• What event(s), talks or experiences did you attend this past month that stayed with you? What takeaways do you have?

• What podcast(s) did you listen to this past month that stayed with you?