YOUR PERSONAL BRAND
Content pillars
(The primary topics you discuss & own).
Your thought prompts, Andrea:
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What's been energizing you lately? Any new courses launching, collaborations brewing, or teaching moments that had you thinking "this is why I do this work"?
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Can you share a recent example where you realized your energy, tone, or body language was shaping how others were responding to you?
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What’s the fastest way to sound more confident in a high-stakes meeting?
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Why do some people have the title, but still lack credibility? Can you share a real example?
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Can you think of a client who was stuck in ‘activity language’ instead of ‘impact language’? What changed for them?
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Did you ever have a moment standing in front of a classroom at the University of Toronto when you experienced imposter syndrome? What was happening — and how did you work through it?
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What’s the biggest misconception professionals have about personal branding?
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Can you share a story of when you spoke up with conviction — and what you learned about authority versus arrogance?
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Think about a meeting or speaking event in the past month — was there a moment when you caught yourself and thought, ‘How am I being perceived right now?’ What happened?
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When someone gets promoted into leadership and suddenly struggles, what’s usually missing?
News & Updates
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What book(s) or article(s) did you read this past month that stayed with you? What takeaways do you have?
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What event(s), talks or experiences did you attend this past month that stayed with you? What takeaways do you have?
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What podcast(s) did you listen to this past month that stayed with you?
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