YOUR PERSONAL BRAND
Content pillars
(The primary topics you discuss & own).

Future of Urban Development

Alberta Market Opportunities

Communities
Your thought prompts, Chelsey:
Thought Prompts:
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Walk us through what actually happens between "we want to rezone this lot" and "construction begins"
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How does collaboration among Edmonton’s real estate and infill development professionals lead to better projects and a stronger future for the city?
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Why was handpicking your team at Situate important to you, and what does your team collectively offer clients that sets you apart?
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What role do public hearings really play, and how should developers prepare for them?
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How might the proposed zoning bylaw changes reshape the future of Edmonton’s neighbourhoods—and what’s at stake for housing, density, and community growth?
 Article Option 1:
"Entrepreneurs Shaping the Future of Urban Planning"
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How has your view on being an entrepreneur in urban planning changed since you started your company?
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How has being an entrepreneur allowed you to solve urban planning problems differently than working for a city or large firm?
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What advice would you give to new entrepreneurs wanting to make an impact in urban development?
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What innovative funding or business models have you seen emerging in urban planning entrepreneurship?
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How important are partnerships with city officials for entrepreneurs in urban planning?
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What has been the biggest hurdle you've faced as an entrepreneur in urban planning, and how did you overcome it?
 Article Option 2:
Infill's Ripple Effect: How Strategic Development Transform Edmonton Neighbourhoods
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Beyond adding more housing units, what are the most significant but under-discussed benefits that infill development brings to Edmonton's neighbourhoods?
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How have you seen infill projects directly support or revitalize local schools and businesses in Edmonton?
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Can you share specific examples of infill developments that have successfully enhanced neighbourhood sustainability in Edmonton?
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What types of housing diversity do infill projects create that wouldn't otherwise exist in established neighbourhoods?
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What measurable positive impacts have you observed in areas of Edmonton where thoughtful infill has been implemented?
News & Updates
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What book(s) or article(s) did you read this past month that stayed with you? What takeaways do you have?
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What event(s), talks or experiences did you attend this past month that stayed with you? What takeaways do you have?
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What podcast(s) did you listen to this past month that stayed with you?