1. At the start of a new year, when you look back at the journey you’ve been on, what are you most grateful for, and what made you decide this is the year to share more of what you’ve learned?

2. For Dragon’s Den Canada, what made you say yes to joining the show? Curious to hear the story behind it.

3. You mentioned buyers, partners, and suppliers playing a big role. What’s one relationship lesson that helped PUR win where bigger brands had advantages?

4. You’ve worked across Switzerland, Germany, Turkey, and beyond. What did international business teach you that local thinking never could?

5. Do you remember the first time you saw your product used in a way you didn’t expect, simply because you were in a different country?

6. You built PUR in a category dominated by giants. Was there a moment early on when you realized, “this is going to be harder than I imagined”, and what did you do next?

7. You’ve shared the idea that the most useful advice comes from people just a few steps away. When did you experience that firsthand?

8. How do you stay grounded in long-term thinking when short-term pressure is loud and uncomfortable?

9. Can you share a moment when choosing the harder path felt irrational at the time, but ended up shaping the business in a meaningful way?

News & Updates

• What book(s) or article(s) did you read this past month that stayed with you? What takeaways do you have?

• What event(s), talks or experiences did you attend this past month that stayed with you? What takeaways do you have?

• Have you attended any events or given any talks this month worth highlighting? Share the story!