YOUR PERSONAL BRAND
Content pillars
(The primary topics you discuss & own).
The Automation Economy
Atypical Path to CEO
Re-programming Kindness
Your thought prompts, Sonia:
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You've talked about the difference between being busy and being effective. What do you actually see when someone on your team is online at 10pm on a Sunday, is that a green flag or a red flag for you?
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What does "working for results" actually look like in how you set expectations at Chaser? Is it built into how you hire, how you review performance, how you run meetings?
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What's the most uncomfortable piece of feedback you've given someone that you think genuinely helped them? What made you deliver it instead of staying quiet?
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How does your team know you see them? Their work, their growth, their effort?
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What is the most humane way to fire someone, and what makes most companies get it completely wrong?
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How much of your own day have you actually automated, and what do you refuse to automate? Where's your personal line?
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AI can now write empathetic emails, personalize payment reminders, mimic human tone. Is that good for business relationships, or are we building something we'll regret? Why?
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The "always on" CEO is still glorified in a lot of startup culture. What do you think it actually signals about a leader who can't switch off, and is it ever a green flag?
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Tell me about a moment where your marketing instinct told you something completely different from what the data said, and you had to choose. What happened?
News and Updates
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What book(s) or article(s) did you read this past month that stayed with you? What takeaways do you have?
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What event(s), talks or experiences did you attend this past month that stayed with you? What takeaways do you have?
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What podcast(s) did you listen to this past month that stayed with you?