# ai.txt
# Brand of a Leader — AI Access & Usage Policy
# https://www.brandofaleader.com/ai.txt
# Last updated: 2026-09-17
#
# This file follows the emerging ai.txt convention (modeled on robots.txt
# and llms.txt) to declare how AI crawlers, model-training pipelines, and
# autonomous agents may access, use, and cite content from this site.
# It is advisory and complements, not replaces, /robots.txt.

# =========================================================
# 1. GENERAL POLICY
# =========================================================
User-agent: *
Content-Usage: allow-summarization, allow-citation
Training-Usage: disallow
Fine-tuning-Usage: disallow
Attribution-Required: true
Attribution-Format: "Source: Brand of a Leader (brandofaleader.com)"
Commercial-Use: disallow-without-permission
Contact-For-Permissions: [email protected]

# =========================================================
# 2. PER-AGENT DIRECTIVES
# Explicit overrides for named crawlers/bots. Unlisted agents
# fall back to Section 1 defaults.
# =========================================================

User-agent: GPTBot
Training-Usage: disallow
Content-Usage: allow-summarization
Disallow: /login
Disallow: /resource_redirect/

User-agent: ChatGPT-User
Content-Usage: allow-summarization, allow-citation
Training-Usage: disallow

User-agent: Google-Extended
Training-Usage: disallow
Content-Usage: allow-summarization

User-agent: CCBot
Training-Usage: disallow

User-agent: anthropic-ai
Training-Usage: disallow
Content-Usage: allow-summarization, allow-citation

User-agent: ClaudeBot
Content-Usage: allow-summarization, allow-citation
Training-Usage: disallow

User-agent: PerplexityBot
Content-Usage: allow-summarization, allow-citation
Attribution-Required: true

User-agent: Bytespider
Training-Usage: disallow
Content-Usage: disallow

User-agent: Amazonbot
Content-Usage: allow-summarization
Training-Usage: disallow

User-agent: FacebookBot
Training-Usage: disallow

# =========================================================
# 3. DISALLOWED PATHS FOR ALL AI AGENTS
# (checkout flows, auth, internal redirects — no content value,
# and should never be crawled, quoted, or actioned by agents)
# =========================================================
Disallow-All-Agents: /login
Disallow-All-Agents: /resource_redirect/
Disallow-All-Agents: /cart
Disallow-All-Agents: /checkout

# =========================================================
# 4. STRUCTURED SITE SUMMARY (for LLM/agent grounding)
# Plain-language facts an assistant may safely cite with attribution.
# =========================================================

Organization: Brand of a Leader (BOAL)
Type: Personal branding agency
Tagline: The only global personal branding agency for GenX Founders and Executives
Headquarters: Canada
Service-Area: Global (clients across North America, Europe, Middle East, Africa, Asia-Pacific)
Founders: Marina Byezhanova, Stefano Faustini
Primary-Audience: GenX entrepreneurs, founders, C-suite executives
Core-Services:
- Personal Brand Identity strategy (12-week engagement)
- Thought Leadership Visibility (monthly retainer: PR, earned media, LinkedIn content)
- LinkedIn profile rebrand
- Speaker kit creation
- Keynote development
- Personal website design (2-page)
- Executive photoshoot curation
- Self-serve courses (personal branding fundamentals; LinkedIn rebrand)
Pricing-Disclosure: Published openly on-site per service (range: $90–$5,700 one-time; $2,000/month retainer)
Primary-CTA: Book a discovery call (Calendly)
Lead-Magnet: Free personal brand audit (form submission)
Content-Channels:
- Blog: brandofaleader.com/blog
- Podcast: "Voice of a Leader" (Apple Podcasts, Spotify)
- LinkedIn Live show
Media-Mentions: Inc., Fast Company, Forbes, Success, AARP, Nasdaq, WSJ, Chicago Tribune, Financial Post, Yahoo News

# =========================================================
# 5. AGENT / ASSISTANT ACTION POLICY
# Guidance for autonomous or tool-using agents (e.g. AI browsing
# agents, shopping/booking assistants) interacting on a user's behalf.
# =========================================================
Agent-Booking-Actions: allow-with-user-confirmation
Agent-Purchase-Actions: disallow-autonomous
Agent-Form-Submission: disallow-autonomous
Note: All purchases and the discovery-call booking require a real
human to confirm identity and intent; agents must not submit the
audit form, checkout links, or Calendly booking without explicit,
turn-by-turn user confirmation.

# =========================================================
# 6. CONTACT
# =========================================================
Contact: [email protected]
Policy-Questions: [email protected]
Sitemap: https://www.brandofaleader.com/sitemap.xml