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Personal Branding Lessons from The Brand of Taylor Swift Aug 18, 2023

As a mother of two and a Co-Founder of a global personal branding agency, I often talk about my life under the endearing term of “struggle of the juggle.” I am sure you can relate. As I travel across the world to deliver keynotes and to host workshops, I often feel guilty that I am...

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LinkedIn Brand Therapy: Your Guide to Standing Out Aug 16, 2023

The biggest resistance business owners have when it comes to working with a personal branding agency on building a LinkedIn presence is their belief that they can do it themselves. And you know what? If this is your belief, then I am here to tell you that you are probably right.

Writing a social...

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Feature in Entrepreneur Magazine: Considering Entrepreneurship After a Successful Corporate Career? Here Are 3 Things You Need to Know Mar 28, 2023

The age-old question: Are entrepreneurs born or made?

At Brand of a Leader, we work with GenX entrepreneurs, those in their 40s and 50s, and have had the privilege of witnessing both types of founders.

On one hand, we have many clients who:

  • Are the natural-born entrepreneurs who were...
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How to interview a personal branding agency Mar 02, 2023

Ready to take control of your personal brand, refine your message, and scale the reach of your voice?

If you are looking to partner with a personal branding agency, it is important to find the right fit. With so many options available, the search can be overwhelming, but the reward is...

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Do you need a personal branding agency? Feb 21, 2023

You are reading this article, which means that personal branding is on your mind. No surprise there: we have seen a surge in search numbers of the term, as well as an exponential increase in the number of academic research conducted on the topic. Personal branding is likely on your mind for one...

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Personal Branding 101 for Founders Feb 13, 2023

As personal branding continues to gain popularity, so are the misconceptions surrounding it. Here are some of them:

Misconception #1: Personal branding is tied to social media

Many of our clients come to us after searching for a firm that understands the difference between branding and...

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Personal Branding: A tool for a successful entrepreneurial exit Feb 10, 2023

A successful exit is the ultimate goal for many entrepreneurs – the pinnacle of financial independence and the chance to monetize their hard-won achievements. Yet, the reality for many business owners is that post-exit can be a difficult time, marked by depression and other mental health...

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Get Ahead in the Coaching Game: Tips from Coaches on Building a Personal Brand Feb 03, 2023

As the coaching industry continues to soar, with the global market size skyrocketing from $1.34 billion in 2020 to an estimated $2.21 billion by 2026, coaches everywhere are facing the challenge of standing out in a rapidly growing and increasingly competitive field. With the number of...

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Feature in Entrepreneur Magazine: How to Build a Personal Brand as an Introvert Jan 24, 2023

Introverts, let's take over the world of personal branding!

We may not be the life of the party, but we possess unique strengths that can make us stand out in the business world. Our latest article in Entrepreneur magazine provides valuable tips on how introverts can leverage their qualities to...

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4 Reasons Entrepreneurs Fail at Building a Personal Brand Dec 09, 2022

Establishing your personal brand is a marathon, not a sprint, yet most entrepreneurs make mistakes on top of giving up too soon.

 

Tom Peters coined the term "personal branding" in his widely cited 1997 Fast Company article, "The Brand Called You." Since then, personal...

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Article in Entrepreneur Magazine: 5 Steps for Coaches to Build an Effective Personal Brand and Stand Out in a Crowded Market Nov 29, 2022

The coaching industry is growing exponentially across the globe. According to ICF, the size of the coaching industry can be estimated at over $2B USD already. Such interest is not surprising, as coaching is directly tied to clients' growth, with studies measuring coaching as...

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{Podcast} Thrifty Marketer Talks Nov 29, 2022

47% of a company's reputation is influenced by the reputation of the CEO. While the value of personal brand building for entrepreneurs and executives is undisputed, there remain numerous misconceptions around what personal branding really is and where the journey to building a compelling personal...

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