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{Case Study} Visual Brand Identity Building with Kate Holden Aug 11, 2022

Meet Kate Holden

If Kate is known for one thing, it’s taking everything to the next level. 

In a room full of impressive entrepreneurs, Kate stands out. Equipped with the proven ability to run several businesses, a multitude of leadership roles within EO, and a non-profit board that...

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{Podcast} Overcoming Impostor Syndrome and Growing your Personal Brand Jul 20, 2022

Marina Byezhanova joins Polly Craik, CEO & Co-Founder of Vexxit, on the "Ask a Vexxpert" podcast. Listen to the full episode above and read the transcript below.

 

00:01

Welcome to Ask of Vexxpert brought to you by the team at Vexxit.com. Our bi weekly series is the podcast helping...

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{Podcast} The Brand Called You Jul 14, 2022

Our Co-Founder Marina Byezhanova was delighted to be a guest on Ashutosh Garg's podcast dedicated to the topic of personal branding, representing our personal branding agency. They spoke about the WHAT, the WHY, and the HOW of personal branding. With a multitude of personal stories and examples,...

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How to Choose a Personal Branding Agency Jun 21, 2022
Contributed by Chase Fitzgerald

 

If you are an entrepreneur looking to become the face of your business, you are thinking of building your personal brand but do not know where to start. 

Recently, the importance of having a personal brand has been recognized in the business world. For...

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How to Write a Compelling LinkedIn Post Jun 06, 2022
Contributed by Chase Fitzgerald

 

 LinkedIn: one of the most powerful yet still misunderstood social media platforms out there.

If you’re in the business world, you might relate: LinkedIn perhaps has seemed like a “natural” and interesting platform for your...

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Making a Viral Impact with David Arsenault: A Case Study Apr 08, 2022

In February 2022, David Arsenault went viral on LinkedIn. The formula was a simple one: one single post comprised of 150 words, an image and a hashtag. David’s post racked up 2.5M+ views, 30,000 likes, and thousands of shares and comments. It trended for weeks as people from across the...

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Feature for Inc Magazine: The 4 Nonnegotiable Traits of a Strong Personal Brand Mar 13, 2022

The 4 Nonnegotiable Traits of a Strong Personal Brand.

"A personal brand does not scale without marketing, but marketing without a clearly defined personal brand is simply not worth being scaled."

In this piece we discuss the core pillars all strong personal brands are built on and how you...

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Feature in Entrepreneur Magazine Jan 11, 2022

Step 1 to personal brand building is not what you think. 

Most personal branding advisors will incorrectly tell you that the first step of personal brand building is creating content.

We discussed the first key step to take when it comes to building a personal brand in a recent article for...

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Why I Fell in Love with Personal Branding Nov 02, 2021
An open letter from Marina Byezhanova, co-founder of Brand of a Leader.

 


 

Last week, I publicly shared my big goal: to become the global thought leader in personal banding. It was intimidating to share such a lofty goal openly – but I know that clarity of vision is one of the...

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3 Personal Branding Myths (And What They Really Mean) Oct 28, 2021

Personal branding is a fairly nascent field if we look at the surge of interest in it. Although written about by Tom Peters in Fast Company in 1997, it is really in the last 5 years that we have seen a massive increase in interest in this topic, as well as academic research into its many facets.

...
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Does personal branding mean "making a statement?" Jul 19, 2021

Do you actually want a personal brand?

Many of us want a personal brand these days. Most of us aren’t really ready for it.

The primary reason: building a personal brand means starting to conceptualize yourself as a marketable concept. Whether B2B or B2C, some of Marketing 101's...

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How to create content for your personal brand in 4 steps Jun 15, 2021

"I want to create content, but I don’t know what to write about!"

"I want to have more visibility, build a brand, and become a face of my business. I am just not sure what I should be writing about."

"To be honest, I think there are enough pictures of everyone’s coffee, restaurant...

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