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Most CEO content sounds the same now.
Scroll through LinkedIn, and you’ll see it. The same phrases, the same structures, the same takes repackaged with slightly different headshots. That’s what happens when leaders outsource their thinking and writing to AI. The content is technically fine, but it’...
Featuring a guest contribution from Kuldeep Kundal, CEO of CISIN
In today’s hyper-connected business landscape, a CEO’s public persona carries increased significance. Thought leadership, once a more limited exercise in industry influence, has evolved into a visible and ongoing leadership responsibi...
 A Brand of a Leader Perspective on Visibility, Authority, and Executive Presence
For most of their careers, Gen X CEOs built companies in an environment where leadership visibility remained optional. Businesses grew through strong products, capable teams, and reputations earned through execution r...
Most Gen X CEOs and founders today understand the importance of building their visibility (aka their personal brand) in order to best support the marketing function of their organizations. And yet, most are hesitant to actually do it because of one key concern: The time-suck.
Read the full article:...
By Dimitar Dechev, CEO of Super Brothers Plumbing Heating & Air.
When I first entered the plumbing and HVAC industry, I had no idea what it meant to be a “visible CEO.” I believed that if I worked hard, delivered great service, and kept customers happy, the business would naturally grow. For a whil...
Accredited Senior Practitioner of Public Relations, Stafford Wood is President of Covalent Logic, a corporate communications agency, and the author of "On the Record: The Essential Guide to Public Relations." Watch her PechaKucha here.
When it comes to press coverage, being reactive isn’t necessari...
AI search tools like ChatGPT, Google’s SGE and Perplexity no longer reward volume of keywords; instead, they focus on your industry authority. CEOs who are invisible or have their businesses compete with high volumes of generic content created by their marketing teams, will continue to miss out on v...
TUESDAY, September 16th, 2025 – Brand of a Leader (B.O.A.L.), the leading global personal branding agency for Gen X executives and entrepreneurs, is proud to announce its sponsorship of EO Alchemy 2025, the Entrepreneurs’ Organization (EO) U.S. West Regional Conference, taking place October 14–16, 2...
When AI-driven search tools like ChatGPT and Perplexity started replacing Google as the go-to for research, many leaders worried their visibility would vanish.
For Brand of a Leader, the opposite happened. Prospects began saying: “I found you through ChatGPT.”
Why? Because AI rewards what we’ve be...
Our Co-Founder, Marina Byezhanova, was recently featured in Morning Lazziness in a wide-ranging interview on authentic personal branding, overcoming self-censorship, and leading with depth.
In the piece, Marina opens up about:
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Why she founded Brand of a Leader and the market gap she saw
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T
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We’re proud to share that our Co-Founder, Marina Byezhanova, was recently profiled by The Northern Voices in an in-depth feature that explores her entrepreneurial path, the evolution of Brand of a Leader, and the philosophy driving our work.
Marina’s story didn’t begin with a desire to be an entrep...
You’ve defined your brand. You know what you stand for. Now comes the second half of the work — showing up.
This is where most leaders hesitate. Visibility can feel ambiguous or performative. But done right, it’s neither. It’s about making sure the right people understand your value before you ever...
