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Feature in Inc. Magazine: How You Can Scale Your Impact As A Leader Jan 28, 2024

It all starts with understanding your core values and purpose. A personal exercise can help.

Marina Byezhanova, an Entrepreneurs' Organization (EO) member in Canada, is a global speaker, university instructor, and co-founder of Brand of a Leader, a personal branding agency for...

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Mystery and Intrigue in Personal Branding According to Bob Dylan Jan 23, 2024

By Alanna Fairey

I was 11 when I heard Bob Dylan’s “Time Out of Mind” album for the first time. To say that it changed the trajectory of my life might sound melodramatic to some, but it always made sense to me. I’ve always felt a connection to his songs, considered him to...

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Balancing Risk and Authenticity in Cancel Culture Jan 19, 2024

By Alanna Fairey

When I was 22, I was working as a freelance stylist in Toronto. By that point, I had already worked at Toronto Fashion Week and had done work for Global News. But I was about to walk into what I hoped would be my big break: I would be styling a well-known Toronto media...

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Brand of a Leader Q&A – Meet the Founders Nov 23, 2023

By Alanna Fairey

Starting a business in 2020 during COVID would be seen as a risky move to some, but for Brand of a Leader co-founders Marina Byezhanova and Stefano Faustini, it opened the door for the next phase of their entrepreneurial journey. 

Marina’s first company was a boutique...

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Mastering the Art of Personal Branding: A Deep Dive with Marina Byezhanova Nov 20, 2023

In a world where the digital landscape is increasingly crowded, the power of a compelling personal brand stands as a beacon of differentiation and authenticity. Marina Byezhanova, an authority in personal branding and the visionary behind Brand of a Leader, recently shared her invaluable...

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Authenticity & Storytelling: The Core Values of Brand of a Leader Oct 13, 2023

By Alanna Fairey

A few weeks ago, I attended an event called “Bags 2 Riches.” It was a celebration of first-generation Canadian success stories, highlighting their contributions to their communities. Hosted by Sangita Patel of ET Canada, Chris Boucher of the Raptors and Allan Lau, the...

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Personal Branding Lessons from The Brand of Taylor Swift Aug 18, 2023

As a mother of two and a Co-Founder of a global personal branding agency, I often talk about my life under the endearing term of “struggle of the juggle.” I am sure you can relate. As I travel across the world to deliver keynotes and to host workshops, I often feel guilty that I am...

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LinkedIn Brand Therapy: Your Guide to Standing Out Aug 16, 2023

The biggest resistance business owners have when it comes to working with a personal branding agency on building a LinkedIn presence is their belief that they can do it themselves. And you know what? If this is your belief, then I am here to tell you that you are probably right.

Writing a social...

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Feature in Entrepreneur Magazine: Considering Entrepreneurship After a Successful Corporate Career? Here Are 3 Things You Need to Know Mar 28, 2023

The age-old question: Are entrepreneurs born or made?

At Brand of a Leader, we work with GenX entrepreneurs, those in their 40s and 50s, and have had the privilege of witnessing both types of founders.

On one hand, we have many clients who:

  • Are the natural-born entrepreneurs who were...
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How to interview a personal branding agency Mar 02, 2023

Ready to take control of your personal brand, refine your message, and scale the reach of your voice?

If you are looking to partner with a personal branding agency, it is important to find the right fit. With so many options available, the search can be overwhelming, but the reward is...

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Do you need a personal branding agency? Feb 21, 2023

You are reading this article, which means that personal branding is on your mind. No surprise there: we have seen a surge in search numbers of the term, as well as an exponential increase in the number of academic research conducted on the topic. Personal branding is likely on your mind for one...

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Personal Branding 101 for Founders Feb 13, 2023

As personal branding continues to gain popularity, so are the misconceptions surrounding it. Here are some of them:

Misconception #1: Personal branding is tied to social media

Many of our clients come to us after searching for a firm that understands the difference between branding and...

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