book a call

thoughts to feed your mind

Making a Viral Impact with David Arsenault: A Case Study Apr 08, 2022

In February 2022, David Arsenault went viral on LinkedIn. The formula was a simple one: one single post comprised of 150 words, an image and a hashtag. David’s post racked up 2.5M+ views, 30,000 likes, and thousands of shares and comments. It trended for weeks as people from across the...

Continue Reading...
Feature for Inc Magazine: The 4 Nonnegotiable Traits of a Strong Personal Brand Mar 13, 2022

The 4 Nonnegotiable Traits of a Strong Personal Brand.

"A personal brand does not scale without marketing, but marketing without a clearly defined personal brand is simply not worth being scaled."

In this piece we discuss the core pillars all strong personal brands are built on and how you...

Continue Reading...
Feature in Entrepreneur Magazine Jan 11, 2022

Step 1 to personal brand building is not what you think. 

Most personal branding advisors will incorrectly tell you that the first step of personal brand building is creating content.

We discussed the first key step to take when it comes to building a personal brand in a recent article for...

Continue Reading...
Why I Fell in Love with Personal Branding Nov 02, 2021
An open letter from Marina Byezhanova, co-founder of Brand of a Leader.

 


 

Last week, I publicly shared my big goal: to become the global thought leader in personal banding. It was intimidating to share such a lofty goal openly – but I know that clarity of vision is one of the...

Continue Reading...
3 Personal Branding Myths (And What They Really Mean) Oct 28, 2021

Personal branding is a fairly nascent field if we look at the surge of interest in it. Although written about by Tom Peters in Fast Company in 1997, it is really in the last 5 years that we have seen a massive increase in interest in this topic, as well as academic research into its many facets.

...
Continue Reading...
Does personal branding mean "making a statement?" Jul 19, 2021

Do you actually want a personal brand?

Many of us want a personal brand these days. Most of us aren’t really ready for it.

The primary reason: building a personal brand means starting to conceptualize yourself as a marketable concept. Whether B2B or B2C, some of Marketing 101's...

Continue Reading...
How to create content for your personal brand in 4 steps Jun 15, 2021

"I want to create content, but I don’t know what to write about!"

"I want to have more visibility, build a brand, and become a face of my business. I am just not sure what I should be writing about."

"To be honest, I think there are enough pictures of everyone’s coffee, restaurant...

Continue Reading...
How entrepreneurs are growing a following on Clubhouse Apr 03, 2021

Over 3.6 billion people are on social media platforms in 2021. As the COVID-19 pandemic caused worldwide lockdowns and ensuing social distancing, we saw a further rise in social media usage. Online platforms are allowing us to connect and to fill up our otherwise-empty social calendars.

Enter...

Continue Reading...
4 reasons why entrepreneurs need a strong personal brand Mar 28, 2021

Personal branding is a hot topic among entrepreneurs these days. A Google search of “personal branding” and “entrepreneurs” returns nearly 2 million results. Rooms about personal branding on Clubhouse run at all hours of the day. Even the former chief of...

Continue Reading...
Core values: why they matter for your personal brand Mar 01, 2021

Your core values lie at the heart of your personal brand. They can also act as part of your point of differentiation - something that sets you apart and that solidifies your perspective as uniquely your own. For example, one of my core values is “censorship is evil.” As many of...

Continue Reading...
Is personal branding about building a "persona?" Feb 26, 2021

Many entrepreneurs we speak with are intrigued by the idea of personal branding - but they’re worried.

They’re worried that building a personal brand is inauthentic.

They’re even worried that it has a slightly narcissistic connotation.

They worry if being "loud" on social...

Continue Reading...
Your brand is a multiplier for your marketing Feb 10, 2021

You can market a product or a service without a strong brand. And yet what a strong brand does is multiply the outcome of your marketing efforts.

How does this apply to personal branding?

If you are posting on social media, giving talks, running a podcast show or growing a YouTube channel, these...

Continue Reading...
1 2