thoughts to feed your mind

by Marina Byezhanova

What truly differentiates our work at Brand of a Leader and makes us the leading personal branding agency for Founders and CEOs globally is our systematic approach to uncovering the essence of each person we work with. While intuition plays a role, it's our process-oriented met...

By Marina Byezhanova

Beyond the Marketing Hype

One of the biggest misconceptions about personal branding is that it's some kind of PR exercise—a way to market yourself like a product. It's not. It's a process deeply rooted in introspection.

Personally, I've always been in pursuit of finding my ow...

By Marina Byezhanova

Between constant evolution in tech and most specifically genAI, the rules of marketing have fundamentally changed and are affecting all of our businesses. Traditional advertising costs continue to climb up, while trust has become an increasingly precious commodity (thanks to de...

By Marina Byezhanova

 In an era where "personal branding" has become a buzzword, most leaders begin their work with a personal branding agency expecting it to be akin to a marketing exercise of sorts. They come to the first meeting expecting conversations about social media strategies, content cale...

By Marina Byezhanova

I love the moment after my speaking engagements when someone inevitably approaches me to confess how much they dreaded my session on personal branding before it started. These conversations have become so predictable that I now wait for them with anticipation, because what foll...

By Marina Byezhanova

In today's rapidly evolving business environment, the rules of marketing have fundamentally changed. Traditional advertising costs continue to soar, while trust has become an increasingly precious commodity in an era of deepfakes and AI-generated content. Meanwhile, search beha...

 It’s the most wonderful time of the year –– a brand-new episode of Voice of Leader has arrived! This month, we’re thrilled to spotlight the incredible Jenny Feterovich, a DJ, entrepreneur, and first-generation immigrant with a truly inspiring story.

In this episode, Jenny sits down with Lanisa Far...

By Alanna Fairey

Back in June, I was asked to speak at a conference my alma mater, Nottingham Trent University, was hosting. They saw me speak at the UN earlier this year, and invited me to give that same talk. 

Having completed my masters there in 2022, being asked to come back as an industry spe...

by Alanna Fairey

Most of my early career has been spent on a set. 

Whether it was for Fashion Week, magazine editorial shoots or fashion campaigns for different brands, I became very comfortable on a set, and loved being a creative director. Once I knew what the vision and goal of the shoot were, ...

by Alanna Fairey

Thrilled to share the latest episode of the Voice of a Leader podcast. I am exceptionally excited that this month’s guest is James Ricci, President of Roy Foss Automotive Group, a multi-generational legacy Canadian family business.

James never expected to enter the family business...

As CEO of your organization, you likely already know that having a strong personal brand is the newest form of marketing currency. You know that building your personal brand is not about self-promotion or Instafame - it’s about building a perception of you as a leader at scale and serving your busin...

The lines between professional and personal identities have blurred, especially for CEOs, in today’s hyper-connected world. A CEO’s personal brand is no longer reserved for our spotlight-seeking counterparts; it's become an essential asset for business growth. We can no longer rely solely on corpora...