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How entrepreneurs are growing a following on Clubhouse Apr 03, 2021

Over 3.6 billion people are on social media platforms in 2021. As the COVID-19 pandemic caused worldwide lockdowns and ensuing social distancing, we saw a further rise in social media usage. Online platforms are allowing us to connect and to fill up our otherwise-empty social calendars.

Enter...

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4 reasons why entrepreneurs need a strong personal brand Mar 28, 2021

Personal branding is a hot topic among entrepreneurs these days. A Google search of “personal branding” and “entrepreneurs” returns nearly 2 million results. Rooms about personal branding on Clubhouse run at all hours of the day. Even the former chief of...

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Core values: why they matter for your personal brand Mar 01, 2021

Your core values lie at the heart of your personal brand. They can also act as part of your point of differentiation - something that sets you apart and that solidifies your perspective as uniquely your own. For example, one of my core values is “censorship is evil.” As many of...

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Is personal branding about building a "persona?" Feb 26, 2021

Many entrepreneurs we speak with are intrigued by the idea of personal branding - but they’re worried.

They’re worried that building a personal brand is inauthentic.

They’re even worried that it has a slightly narcissistic connotation.

They worry if being "loud" on social...

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Your brand is a multiplier for your marketing Feb 10, 2021

You can market a product or a service without a strong brand. And yet what a strong brand does is multiply the outcome of your marketing efforts.

How does this apply to personal branding?

If you are posting on social media, giving talks, running a podcast show or growing a YouTube channel, these...

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Feature in Forbes! Feb 04, 2021

Big moment of pride for our young company: our recent article on personal branding was featured in Forbes! In it, we unpack the various definitions of a personal brand - and we even propose our own. 

Click here to read the Forbes piece & share it with someone who wants to know the...

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Are you feeling fulfilled? Feb 02, 2021

Last week I wrote a post about mental health on LinkedIn and it got more likes, comments & DMs than I had in a long time.

As people started reaching out and connecting, I noticed a trend:

Beyond our search for normalcy there is a prevailing search for identity. As we are in yet another...

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On using Clubhouse to build your personal brand & thought leadership Jan 17, 2021

A social media platform built on .. voice?! Count us interested. Our mission is to scale the reach of thought leaders’ voices, after all!

Clubhouse seems to be today’s TikTok. So much hype & buzz surrounds Clubhouse, leaving many of us wondering whether we should be on it and...

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Have what it takes to build a personal brand? 8 questions to ask Jan 10, 2021

I do not think that every business has got what it takes to build a corporate brand and I do not think every person has what it takes to build a personal brand. A polarizing opinion, no doubt, but I do not propose it disparagingly.

In the previous article, I unpacked the reasons I believe that...

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Do you need a personal brand? Jan 05, 2021

I have a confession to make. I do not believe that everyone needs a personal brand and I do not believe that everyone has got what it takes to build one. We will unpack the cold truth of the second part of this belief in a future post but first things first.

Personal branding is a trendy concept...

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Building a happiness brand with Shawn Johal: a case study Jan 02, 2021

 

Shawn was one of these people that everyone gravitated towards. He seemed permanently-positive, as if nothing ever really affected him (infectiously optimistic and just constantly smiling – we admired his outlook for years). Above all, he was an incredibly-strong leader. He was a...

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Social media: personal brands vs. corporate brands Dec 23, 2020

Tesla and SpaceX have a combined following of 20.5 million followers on Twitter. Elon Musk, the brilliant mind behind these two brands, has a following of 41 million. That means that there is an equal number of people who follow Elon purely out of interest in his personal brand! We see an even...

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