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How to interview a personal branding agency Mar 02, 2023

Ready to take control of your personal brand, refine your message, and scale the reach of your voice?

If you are looking to partner with a personal branding agency, it is important to find the right fit. With so many options available, the search can be overwhelming, but the reward is...

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Do you need a personal branding agency? Feb 21, 2023

You are reading this article, which means that personal branding is on your mind. No surprise there: we have seen a surge in search numbers of the term, as well as an exponential increase in the number of academic research conducted on the topic. Personal branding is likely on your mind for one...

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Personal Branding 101 for Founders Feb 13, 2023

As personal branding continues to gain popularity, so are the misconceptions surrounding it. Here are some of them:

Misconception #1: Personal branding is tied to social media

Many of our clients come to us after searching for a firm that understands the difference between branding and...

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Personal Branding: A tool for a successful entrepreneurial exit Feb 10, 2023

A successful exit is the ultimate goal for many entrepreneurs – the pinnacle of financial independence and the chance to monetize their hard-won achievements. Yet, the reality for many business owners is that post-exit can be a difficult time, marked by depression and other mental health...

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Get Ahead in the Coaching Game: Tips from Coaches on Building a Personal Brand Feb 03, 2023

As the coaching industry continues to soar, with the global market size skyrocketing from $1.34 billion in 2020 to an estimated $2.21 billion by 2026, coaches everywhere are facing the challenge of standing out in a rapidly growing and increasingly competitive field. With the number of...

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Feature in Entrepreneur Magazine: How to Build a Personal Brand as an Introvert Jan 24, 2023

Introverts, let's take over the world of personal branding!

We may not be the life of the party, but we possess unique strengths that can make us stand out in the business world. Our latest article in Entrepreneur magazine provides valuable tips on how introverts can leverage their qualities to...

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4 Reasons Entrepreneurs Fail at Building a Personal Brand Dec 09, 2022

Establishing your personal brand is a marathon, not a sprint, yet most entrepreneurs make mistakes on top of giving up too soon.

 

Tom Peters coined the term "personal branding" in his widely cited 1997 Fast Company article, "The Brand Called You." Since then, personal...

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Article in Entrepreneur Magazine: 5 Steps for Coaches to Build an Effective Personal Brand and Stand Out in a Crowded Market Nov 29, 2022

The coaching industry is growing exponentially across the globe. According to ICF, the size of the coaching industry can be estimated at over $2B USD already. Such interest is not surprising, as coaching is directly tied to clients' growth, with studies measuring coaching as...

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{Podcast} Thrifty Marketer Talks Nov 29, 2022

47% of a company's reputation is influenced by the reputation of the CEO. While the value of personal brand building for entrepreneurs and executives is undisputed, there remain numerous misconceptions around what personal branding really is and where the journey to building a compelling personal...

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Article in Entrepreneur Magazine: The 5 Steps I Took to Become a Paid Public Speaker Sep 06, 2022

 is a great platform for building your personal brand. It builds credibility, allows you to gain exposure and gives you content that can be repurposed for your social media platforms. Most entrepreneurs I meet have inspiring stories to share and...

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Feature in Entrepreneur Magazine: How to Build a Personal Brand in 5 Steps Aug 26, 2022

I once heard a saying that hit me hard. It goes like this: "We all die twice: the first time when we take our last breath and the second time when our names are said for the last time." Powerful, right?

It made me think of personal branding. First of all, most things make me think of...

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Feature in Inc Magazine: How to Work With a Writer to Build Your Personal Brand Aug 19, 2022

Entrepreneurs across the globe are becoming more interested in building their personal brands. Yet, as much as we feel ready to put ourselves out in the public eye to gain visibility for our businesses, it means a dedication to consistent content creation. And that presents a dilemma.

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