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When I bring up guest podcasting to CEOs and founders, the first question is almost always the same: "Will my audience actually listen to that podcast?"
It's the wrong question. And it's the reason so many business owners either skip podcasting entirely or quit after a handful...
This article was written by Marina Byezhanova, Co-Founder and CEO of Brand of a Leader - the only personal branding agency designed specifically for GenX CEOs and Founders. Marina is a regular keynote speaker to audiences across the globe, part of Deloitte’s faculty of speakers, and a contributor to...
This article was written by Marina Byezhanova, Co-Founder and CEO of Brand of a Leader - the only personal branding agency designed specifically for GenX CEOs and Founders. Marina is a regular keynote speaker to audiences across the globe, part of Deloitte’s faculty of speakers, and a contributor to...
When our Co-founder recently spoke to a group of successful Founders in Victoria BC about personal branding, one of the questions from the audience focused on risk. The participant asked about the dangers of having a more public profile. We hear versions of this question often, especially from exper...
This article was written by Marina Byezhanova, Co-Founder and CEO of Brand of a Leader, the only personal branding agency designed specifically for GenX CEOs and Founders. Marina is a regular keynote speaker to audiences across the globe, part of Deloitte’s faculty of speakers, and a contributor to ...
Most CEO content sounds the same now.
Scroll through LinkedIn, and you’ll see it. The same phrases, the same structures, the same takes repackaged with slightly different headshots. That’s what happens when leaders outsource their thinking and writing to AI. The content is technically fine, but it’...
Featuring a guest contribution from Kuldeep Kundal, CEO of CISIN
In today’s hyper-connected business landscape, a CEO’s public persona carries increased significance. Thought leadership, once a more limited exercise in industry influence, has evolved into a visible and ongoing leadership responsibi...
 A Brand of a Leader Perspective on Visibility, Authority, and Executive Presence
For most of their careers, Gen X CEOs built companies in an environment where leadership visibility remained optional. Businesses grew through strong products, capable teams, and reputations earned through execution r...
Most Gen X CEOs and founders today understand the importance of building their visibility (aka their personal brand) in order to best support the marketing function of their organizations. And yet, most are hesitant to actually do it because of one key concern: The time-suck.
Read the full article:...
By Dimitar Dechev, CEO of Super Brothers Plumbing Heating & Air.
When I first entered the plumbing and HVAC industry, I had no idea what it meant to be a “visible CEO.” I believed that if I worked hard, delivered great service, and kept customers happy, the business would naturally grow. For a whil...
Accredited Senior Practitioner of Public Relations, Stafford Wood is President of Covalent Logic, a corporate communications agency, and the author of "On the Record: The Essential Guide to Public Relations." Watch her PechaKucha here.
When it comes to press coverage, being reactive isn’t necessari...
AI search tools like ChatGPT, Google’s SGE and Perplexity no longer reward volume of keywords; instead, they focus on your industry authority. CEOs who are invisible or have their businesses compete with high volumes of generic content created by their marketing teams, will continue to miss out on v...
