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Why Earned Media Matters More Than Ever in the Age of AI Search Jun 03, 2026

By Kerryn Kruger

A few weeks ago, during an internal strategy discussion at Brand of a Leader, we kept circling back to a question clients have been raising more and more lately:

“How exactly does earned media help my business today?”

It’s a fair question, and an increasingly common one.

When th...

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How do I make my business appear in AI search? May 29, 2026

This article was written by Marina Byezhanova, Co-Founder and CEO of Brand of a Leader - the only personal branding agency designed specifically for GenX CEOs and Founders. Marina is a regular keynote speaker to audiences across the globe, part of Deloitte’s faculty of speakers, and a contributor to...

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