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Most Gen X CEOs and founders today understand the importance of building their visibility (aka their personal brand) in order to best support the marketing function of their organizations. And yet, most are hesitant to actually do it because of one key concern: The time-suck.
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By Alanna Fairey
When I was doing my masters at Nottingham Trent University, I had a meeting with my course leader and mentor to start thinking about what my life would look like after my program was complete. At the time, I only thought about a career in public relations within the fashion industr...