thoughts to feed your mind

By Marina Byezhanova

Beyond the Marketing Hype

One of the biggest misconceptions about personal branding is that it's some kind of PR exercise—a way to market yourself like a product. It's not. It's a process deeply rooted in introspection.

Personally, I've always been in pursuit of finding my ow...

By Marina Byezhanova

 In an era where "personal branding" has become a buzzword, most leaders begin their work with a personal branding agency expecting it to be akin to a marketing exercise of sorts. They come to the first meeting expecting conversations about social media strategies, content cale...