thoughts to feed your mind

This article was written by Marina Byezhanova, Co-Founder and CEO of Brand of a Leader, the only personal branding agency designed specifically for GenX CEOs and Founders. Marina is a regular keynote speaker to audiences across the globe, part of Deloitte’s faculty of speakers, and a contributor to ...

Most CEO content sounds the same now.

Scroll through LinkedIn, and you’ll see it. The same phrases, the same structures, the same takes repackaged with slightly different headshots. That’s what happens when leaders outsource their thinking and writing to AI. The content is technically fine, but it’...

 A Brand of a Leader Perspective on Visibility, Authority, and Executive Presence

For most of their careers, Gen X CEOs built companies in an environment where leadership visibility remained optional. Businesses grew through strong products, capable teams, and reputations earned through execution r...

Most Gen X CEOs and founders today understand the importance of building their visibility (aka their personal brand) in order to best support the marketing function of their organizations. And yet, most are hesitant to actually do it because of one key concern: The time-suck.

Read the full article:...

By Dimitar Dechev, CEO of Super Brothers Plumbing Heating & Air.

When I first entered the plumbing and HVAC industry, I had no idea what it meant to be a “visible CEO.” I believed that if I worked hard, delivered great service, and kept customers happy, the business would naturally grow. For a whil...

Our Co-Founder, Marina Byezhanova, was recently featured in Morning Lazziness in a wide-ranging interview on authentic personal branding, overcoming self-censorship, and leading with depth.

In the piece, Marina opens up about:

• Why she founded Brand of a Leader and the market gap she saw

• T

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by Marina Byezhanova

At Brand of a Leader, we build personal brands for founders and CEOs. Not influencers, not figureheads, not aspirational personas. Actual leaders running actual companies.

Most of our clients didn't come looking for visibility. Visibility found them through a business need, a ...