thoughts to feed your mind

This article was written by Marina Byezhanova, Co-Founder and CEO of Brand of a Leader - the only personal branding agency designed specifically for GenX CEOs and Founders. Marina is a regular keynote speaker to audiences across the globe, part of Deloitte’s faculty of speakers, and a contributor to...

By Marina Byezhanova

When I bring up guest podcasting to CEOs and founders, the first question is almost always the same: "Will my audience actually listen to that podcast?"

It's the wrong question. And it's the reason so many business owners either skip podcasting entirely or quit after a handful...