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What our research on life after an exit taught us about the value of a personal brand Jul 23, 2026

For most founders, selling the company is the goal they spend years working toward. You start a business with almost nothing, you grow it, and one day someone offers you a life-changing sum to take it over. We understand why that looks like the best possible outcome. It is the reward for years of ri...

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Your Personal Brand Is Not What You Do. It Is Who You Are. Mar 06, 2026

This article was written by Marina Byezhanova, Co-Founder and CEO of Brand of a Leader - the only personal branding agency designed specifically for GenX CEOs and Founders. Marina is a regular keynote speaker to audiences across the globe, part of Deloitte’s faculty of speakers, and a contributor to...

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What Risks Come With Visibility for Founders? Mar 02, 2026

When our Co-founder recently spoke to a group of successful Founders in Victoria BC about personal branding, one of the questions from the audience focused on risk. The participant asked about the dangers of having a more public profile. We hear versions of this question often, especially from exper...

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