thoughts to feed your mind

For most founders, selling the company is the goal they spend years working toward. You start a business with almost nothing, you grow it, and one day someone offers you a life-changing sum to take it over. We understand why that looks like the best possible outcome. It is the reward for years of ri...

When our Co-founder recently spoke to a group of successful Founders in Victoria BC about personal branding, one of the questions from the audience focused on risk. The participant asked about the dangers of having a more public profile. We hear versions of this question often, especially from exper...

By Alanna Fairey

Starting a business in 2020 during COVID would be seen as a risky move to some, but for Brand of a Leader co-founders Marina Byezhanova and Stefano Faustini, it opened the door for the next phase of their entrepreneurial journey. 

Marina’s first company was a boutique consulting f...

You are reading this article, which means that personal branding is on your mind. No surprise there: we have seen a surge in search numbers of the term, as well as an exponential increase in the number of academic research conducted on the topic. Personal branding is likely on your mind for one of t...

As personal branding continues to gain popularity, so are the misconceptions surrounding it. Here are some of them:

Misconception #1: Personal branding is tied to social media

Many of our clients come to us after searching for a firm that understands the difference between branding and marketing. ...