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This article was written by Marina Byezhanova, Co-Founder and CEO of Brand of a Leader, the only personal branding agency designed specifically for GenX CEOs and Founders. Marina is a regular keynote speaker to audiences across the globe, part of Deloitteā€™s faculty of speakers, and a contributor to ...
By Marina Byezhanova
Between constant evolution in tech and most specifically genAI, the rules of marketing have fundamentally changed and are affecting all of our businesses. Traditional advertising costs continue to climb up, while trust has become an increasingly precious commodity (thanks to de...
The biggest resistance business owners have when it comes to working with a personal branding agency on building a LinkedIn presence is their belief that they can do it themselves. And you know what? If this is your belief, then I am here to tell you that you are probably right.
Writing a social
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