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Why Earned Media Matters More Than Ever in the Age of AI Search Jun 03, 2026

By Kerryn Kruger

A few weeks ago, during an internal strategy discussion at Brand of a Leader, we kept circling back to a question clients have been raising more and more lately:

β€œHow exactly does earned media help my business today?”

It’s a fair question, and an increasingly common one.

When th...

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