
LinkedIn impressions.
57,628 people reached.
In one quarter · LinkedIn analytics
We help entrepreneurs and executives build their personal brands. Here’s what that work has meant for our clients.

A few examples of clients growing their visibility through LinkedIn content and podcast interviews.

LinkedIn impressions.
57,628 people reached.
In one quarter · LinkedIn analytics
published podcast appearances

Across 17 months · published episodes
LinkedIn impressions.

In one quarter · LinkedIn analytics
Selected client results from BOAL reports. These are individual examples, not averages or guaranteed outcomes. Impressions count views; members reached counts people.
Different backgrounds and different goals. Here are a few examples of the work we’ve done together.

Senior Vice President, MarketPoint · Humana
The goal. Communicate the experience and perspective behind her leadership career.
Our work. LinkedIn content and podcast guest appearances that give Tracy a place to share her ideas with other leaders.
“I knew I had a strong value proposition, but I didn’t know how to communicate it.”
LinkedIn results in one quarter.
Also: 19 live podcast appearances across 17 months.

Founder & CEO, The PUR Company · Dragon's Den Canada Judge
The focus. Share Jay’s perspective as an entrepreneur with a wider professional audience.
The results. In this 21-day LinkedIn snapshot, his content reached 36,197 members, an increase of 58% over the comparison period.
LinkedIn campaign snapshot · 21 days

CEO & Business Growth Coach · Alchemy of Scale
The goal. Build a personal brand for his work as a business coach after exiting his company.
Our work. The Alchemy of Scale brand concept, visual identity, website, LinkedIn content, speaker materials, and podcast outreach.
“That’s a really big value — it helps me manage my time so I can be more impactful.”
13 live podcast appearances across 14 months.

Serial Entrepreneur & Speaker
The goal. Define what he wanted to be known for beyond his role at a company.
Our work. Personal brand development and ongoing LinkedIn content. Doug also credits BOAL with encouraging his speaking and supporting his writing journey.
“Brand of a Leader has helped me define myself, and given me the tools and support to share my experience with others.”
LinkedIn results in one quarter.

CEO, Canada’s Ocean Supercluster
The focus. Share her perspective on leadership and the ocean economy.
Our work. LinkedIn content and podcast guest booking, including appearances on Earth911’s Sustainability In Your Ear, The Strategy and Leadership Podcast, and What Next?
LinkedIn results in one quarter.
“Within the first 30 days, I was already seeing meaningful traction — more visibility on LinkedIn and opportunities to be interviewed on podcasts to help promote my book and brand.”
Examples of how individual LinkedIn posts performed. Open a result to see the original screenshot.
We help our clients share their expertise through articles and interviews in business and industry publications.
We find relevant shows, pitch your expertise, and arrange the interviews.
“I needed major help building my brand and had no idea where to start. The team carefully crafted a detailed plan, starting by clarifying my unique voice. From there, we built a social media strategy that allowed me to 7X my reach within a few months. I am now very well positioned to grow my business through different channels and could never have done this without their guidance.”
Shawn JohalCEO, Unicor & Best-Selling Author“One word: WOW. … You did a great job of capturing my voice and sharing my thought leadership.”
Andrea WojnickiPhD & Communications Expert“I have thoroughly enjoyed my branding journey with Brand of a Leader. They helped me clearly identify who I am and what I represent. By taking a deeper look at who I am, I can hold myself accountable to not only scale my business but drive my life forward in all the ways that matter to me.”
Kate HoldenFounder & CEO, The Pourium“Where do I start? BOAL helped me understand who I was — and that I was a lot more than just a fancy title at a company. They helped me uncover my personal brand identity, pushed me to pursue my dream of professional speaking, and supported me along my writing journey, which resulted in publishing a Best Selling book. Once in a while you come across a group of people who genuinely love what they do and thrive on their clients’ successes; enter the BOAL team.”
Doug AdlamSerial Entrepreneur & Speaker“I am so pleased with the results I am seeing since I started working with Brand of a Leader. I have many new connections, and significant engagement growth. It is great to see how my reach has flourished across multiple industries and diverse leadership cohorts. I am getting tons of positive feedback on the full package of changes implemented by BOAL.”
Tracy NolanSenior Vice President, MarketPoint · Humana“They have taken my voice and my content and converted it to something others can relate to on social media. I’ve gained followers, but I’ve also gained the Thought Leader title. It’s invaluable. If you’re looking for a high-touch place to really focus on your voice and help you get it out there — go with Brand of a Leader. There’s nobody better.”
Andrea HeustonEntrepreneur & Speaker Coach“Collaborating with Brand of a Leader has been effortless. Their dedication, positivity & honesty helped me move forward.”
Genevieve GagnonCEO“Bravo, team Brand of a Leader! We are flabbergasted.”
Jonathan LéveilléTechnology Entrepreneur & CEO“I rarely write testimonials, but the team at Brand of a Leader are second to none.”
Nathalie RizcallaVice-President“I have no doubt this work I did with Brand of a Leader has opened doors I never even imagined, both personally & professionally.”
Hege Marie BrownCPO & Co-Founder“I searched for months before finding a firm capable of revamping my personal brand. The team at Brand of a Leader is extraordinarily professional and does exceptional work. I highly recommend them.”
Leah DurantEntrepreneur & Attorney“You were able to see me in ways I couldn’t. It’s like you synthesized my being and reflected it back in a simple, profound and authentic way. Cheers to powerful women, powerful people and Freedompreneurs!”
Stephanie CamarilloEntrepreneur & Speaker“I love the positioning that you gleaned out of the process. This turnkey solution you provide is awesome and other Founders need to know about it! I will be spreading the word.”
Jean ThompsonCEO & Entrepreneur“Brand of a Leader developed a unique concept for me that expressed what I do, why I do it, and what I stand for in just one word. It gave me a sense of purpose to put myself out there and share my story.”
Sun Ah BrockEntrepreneur & CEO“Working with Brand of a Leader allowed me to reflect on my work and impact as an individual rather than always putting my organization first. Their process is refined, engaging, and they are very skilled at what they do.”
David ArsenaultSocial Entrepreneur“The Brand of a Leader team helped me shed light on my message and the unique angle I can offer to future entrepreneurs. I highly recommend their services.”
Cyril ChaibEntrepreneur & Marketing CEO“It’s a solid team and everybody is in their right place. They understood my unique challenges. I plan to return for a more in-depth personal brand project later this year!”
Roustam MirzoevEntrepreneur & DJ“Very professional, quick turn-around, attention to detail, focus. If you’re looking to build your personal brand, do not hesitate to hire this team — they will exceed your expectations.”
Alexei ProsvirineEntrepreneur & CTO“Brand of a Leader know what it takes to create a personal brand. I enjoy every step of their insightful process and look forward to a lasting and prosperous relationship.”
Hugo BoutetEntrepreneur & Business Coach“Working with Brand of a Leader has been an exceptional experience for me, so I’m sure we will be collaborating again in the future!”
Krista RobinsonEntrepreneur & Ex-Partner, Big 5 FirmTell us what you want to achieve with your personal brand. We’ll talk through how we can help.
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