Frequently Asked Questions

We begin every client relationship with a structured brand identity process that
includes three 75-minute deep-dive calls. The deliverable is your personal brand
strategy, including your unique angle (your differentiation), messaging pillars,
brand story, brand perception, brand voice, and a plan of action for
implementation. The cost is $5,700.

Once your brand is clear, we begin to amplify your visibility. The cost of the monthly
retainer is $2,000. We do not tie you into terms. The only terms we tie you into is your
happiness with the work we deliver!

If you are already clear on your brand, we can jump into an onboarding process to
replace brand identity work with a brand brief. It’s a condensed version of what is
described above. Your time investment is 2 60-minute calls, and your financial
investment is $3,000. The deliverable contains your messaging pillars, brand
perception, brand voice and a plan of action for implementation.

Once complete, we can support you with the creation of your visual identity
(personal brand logo, color scheme, branded social media assets), podcast guest
booking where we pitch you as guest on industry-relevant podcasts, creation of a
personal website, curation of a branded photoshoot, and thought leadership
content creation. Each engagement is custom to your goals, with a clear roadmap
and minimal time commitment from you.

The core brand identity process takes 8-10 weeks: three calls typically spread over
3–4 weeks, followed by 5–6 weeks for us to develop your deliverables. If you add on
visual identity or a personal website, that can add 3–5 additional weeks.

Yes. We offer flexible payment schedules at no additional cost. You can pay for the
brand identity work in two or three installments over the course of the
engagement. We’ll tailor it to your preferred cadence.

Absolutely. Strategy is our foundation—we help you define your brand, voice, and
message. But we also offer executional support including visual identity design,
LinkedIn content creation, podcast guest bookings, and more. If we don’t offer it in-
house (e.g., PR in local markets), we’ll guide you on the right partner to hire.

Clients typically see increased inbound opportunities within a few months—in our
experience, those have ranged from podcast invitations and media features to
speaking engagements and executive board interest. That said, visibility is built
over time. We focus on helping you lay the strategic foundation and generate
thought leadership content that creates compounding results.

Yes. Many of our clients use the brand identity work as a launchpad for external
positioning. We help you identify and articulate what makes your perspective
distinct—so when people look you up or hear you speak, your credibility and value
are clear. When you are ready for high profile speaking opportunities and media
features, we recommend that you engage a PR agency to build on the foundation
created for you by Brand of a Leader.

Definitely. Many of our clients are multi-passionate leaders. We specialize in
unifying your personal brand across different businesses or causes, so it feels
consistent and credible—whether you’re speaking, fundraising, building a firm, or
launching something new.

Not at all. Most of our clients are starting from scratch when they come to us. Some
have dabbled in thought leadership or content creation before, but the vast
majority are looking for clarity and structure—that’s what we do best.

Our specialty is LinkedIn and podcast outreach. We do not currently offer content
execution for other platforms. We do offer a ghost-writing service for blogs and
articles, but do not offer media placement.

Why do we focus on LinkedIn? Because we don’t work with social media influencers.
We work with business owners and executives. And LinkedIn is the dominant social
media platform for thought leadership.

Why podcast guesting? Because it’s the biggest ROI on your time. You show up for 1
hour with minimal preparation and, in return, your business is mentioned on Apple,
Spotify, podcast host’s website, often YouTube. This exponentially increases search
results of your name in Google search + boosts the SEO of your company’s website.

Success can be measured through clarity of message, consistency in positioning,
and increase in visibility. Tangible signs include more traffic to your company’s
website, inbound opportunities, strengthened relationships with existing
stakeholders, warmed up relationships with prospects, and more credibility
associated with your name when you are Googled (or researched within an AI tool).

The goal is for your company to become a thought leader in your vertical, and your
thought leadership can be one of the direct contributors to that.

Nothing formal is needed beforehand. At Brand of a Leader, we are extremely
process oriented. We’ll guide you through a structured onboarding and intake
process. Simply come ready to be open, honest, and reflective in our deep-dive
sessions. We take care of the rest.

Not necessarily. For some clients—especially those who speak or lead multiple
initiatives—a personal site adds credibility and consolidates their brand. We’ll advise
based on your goals. If needed, we can build one for you. If it’s not a must, we will
not propose it to you.

We’re the starting point. We help you define who you are, what you stand for, and
how to communicate it clearly. That becomes the foundation for everything else—
whether you pursue PR, speaking, or board roles.

Our foundational offer is a one-time brand identity package priced at $5,700. From
there, you can add visual identity, personal website development, podcast guest
outreach, and ongoing content creation. All services are clearly scoped and
modular.

Yes. Our most popular recurring package includes LinkedIn content creation,
podcast guest outreach and blog articles at $2,000/month. This ensures your brand
remains visible and consistent as opportunities arise

Following the discovery call where we answer any additional questions that you may
have, we will send you the agreement to sign. Once e-signed, you will receive an
onboarding email with the links to join our customer portal and schedule your first
call. We look forward to learning more about you and seeing how we can play a
pivotal role in scaling your visibility!