thoughts to feed your mind
our blog
A few weeks ago, during an internal strategy discussion at Brand of a Leader, we kept circling back to a question clients have been raising more and more lately:
“How exactly does earned media help my business today?”
It’s a fair question, and an increasingly common one.
When th...
This article was written by Marina Byezhanova, Co-Founder and CEO of Brand of a Leader - the only personal branding agency designed specifically for GenX CEOs and Founders. Marina is a regular keynote speaker to audiences across the globe, part of Deloitte’s faculty of speakers, and a contributor to...
AI search tools like ChatGPT, Google’s SGE and Perplexity no longer reward volume of keywords; instead, they focus on your industry authority. CEOs who are invisible or have their businesses compete with high volumes of generic content created by their marketing teams, will continue to miss out on v...
When AI-driven search tools like ChatGPT and Perplexity started replacing Google as the go-to for research, many leaders worried their visibility would vanish.
For Brand of a Leader, the opposite happened. Prospects began saying: “I found you through ChatGPT.”
Why? Because AI rewards what we’ve be...
