Thought Leadership in the Age of AI - Marina Byezhanova Featured in Inc.

When AI-driven search tools like ChatGPT and Perplexity started replacing Google as the go-to for research, many leaders worried their visibility would vanish.

For Brand of a Leader, the opposite happened. Prospects began saying: “I found you through ChatGPT.”

Why? Because AI rewards what we’ve been championing all along: authentic thought leadership. Not keyword-stuffing. Not mass-produced content. Genuine insights.

Read Marina Byezhanova’s full article in Inc. to learn how thought leadership drives AI-powered visibility.

Marina Byezhanova is Co-Founder of Brand of a Leader, where she transforms Gen X CEOs and founders into the first name their industry thinks of. As a global speaker, entrepreneur, and university instructor, Marina has delivered keynotes to executive audiences across North America, Asia, Europe, and the Middle East. Her mission is to inspire leaders to own their narrative and leverage their reputation as a strategic business asset, positioning seasoned executives not as opinion leaders but as industry-defining thought leaders whose names carry weight in boardrooms and drive business results.