thoughts to feed your mind
our blog
In February 2022, David Arsenault went viral on LinkedIn. The formula was a simple one: one single post comprised of 150 words, an image and a hashtag. David’s post racked up 2.5M+ views, 30,000 likes, and thousands of shares and comments. It trended for weeks as people from across the...
Step 1 to personal brand building is not what you think.
Most personal branding advisors will incorrectly tell you that the first step of personal brand building is creating content.
We discussed the first key step to take when it comes to building a personal brand in a recent article for...
Do you actually want a personal brand?
Many of us want a personal brand these days. Most of us aren’t really ready for it.
The primary reason: building a personal brand means starting to conceptualize yourself as a marketable concept. Whether B2B or B2C, some of Marketing 101's...
Your core values lie at the heart of your personal brand. They can also act as part of your point of differentiation - something that sets you apart and that solidifies your perspective as uniquely your own. For example, one of my core values is “censorship is evil.” As many of...
I do not think that every business has got what it takes to build a corporate brand and I do not think every person has what it takes to build a personal brand. A polarizing opinion, no doubt, but I do not propose it disparagingly.
In the previous article, I unpacked the reasons I believe that...
Shawn was one of these people that everyone gravitated towards. He seemed permanently-positive, as if nothing ever really affected him (infectiously optimistic and just constantly smiling – we admired his outlook for years). Above all, he was an incredibly-strong leader. He was a...
Freelancers, consultants and one-person companies could represent nearly 80% of the workforce by 2030.
When the leap to solopreneurship means no more marketing, sales, operations departments (any departments at all), the “I want to go on my own” dreamers have to figure it out...
