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thoughts to feed your mind

Does personal branding mean "making a statement?" Jul 19, 2021

Do you actually want a personal brand?

Many of us want a personal brand these days. Most of us aren’t really ready for it.

The primary reason: building a personal brand means starting to conceptualize yourself as a marketable concept. Whether B2B or B2C, some of Marketing 101's...

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Core values: why they matter for your personal brand Mar 01, 2021

Your core values lie at the heart of your personal brand. They can also act as part of your point of differentiation - something that sets you apart and that solidifies your perspective as uniquely your own. For example, one of my core values is “censorship is evil.” As many of...

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Have what it takes to build a personal brand? 8 questions to ask Jan 10, 2021

I do not think that every business has got what it takes to build a corporate brand and I do not think every person has what it takes to build a personal brand. A polarizing opinion, no doubt, but I do not propose it disparagingly.

In the previous article, I unpacked the reasons I believe that...

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Building a happiness brand with Shawn Johal: a case study Jan 02, 2021

 

Shawn was one of these people that everyone gravitated towards. He seemed permanently-positive, as if nothing ever really affected him (infectiously optimistic and just constantly smiling – we admired his outlook for years). Above all, he was an incredibly-strong leader. He was a...

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Want to be a thought leader? Nov 27, 2020

Freelancers, consultants and one-person companies could represent nearly 80% of the workforce by 2030.

When the leap to solopreneurship means no more marketing, sales, operations departments (any departments at all), the “I want to go on my own” dreamers have to figure it out...

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