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4 Personal Branding Trends for Gen X CEOs in 2026 Feb 20, 2026

Most CEO content sounds the same now.

Scroll through LinkedIn, and you’ll see it. The same phrases, the same structures, the same takes repackaged with slightly different headshots. That’s what happens when leaders outsource their thinking and writing to AI. The content is technically fine, but it’...

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Beyond the Bylines: When CEO Thought Leadership Becomes a Boardroom Liability (and How to Navigate It) Feb 17, 2026

Featuring a guest contribution from Kuldeep Kundal, CEO of CISIN

In today’s hyper-connected business landscape, a CEO’s public persona carries increased significance. Thought leadership, once a more limited exercise in industry influence, has evolved into a visible and ongoing leadership responsibi...

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The Personal Branding Myth That’s Overwhelming CEOs — and the Reality That Simplifies Everything Feb 10, 2026

Most Gen X CEOs and founders today understand the importance of building their visibility (aka their personal brand) in order to best support the marketing function of their organizations. And yet, most are hesitant to actually do it because of one key concern: The time-suck.

Read the full article:...

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Why Visibility is a CEOs Responsibility Jul 15, 2025

by Marina Byezhanova

At Brand of a Leader, we build personal brands for founders and CEOs. Not influencers, not figureheads, not aspirational personas. Actual leaders running actual companies.

Most of our clients didn't come looking for visibility. Visibility found them through a business need, a ...

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Featured in CMO: How Marina Byezhanova Turns CMOs Into Industry Icons Apr 29, 2025

Building a strong brand reputation takes more than excellent products or services—it requires authenticity, transparency, thought leadership, and a commitment to creating genuine value. In a recent article for CMO Times, industry leaders, including our Co-founder Marina Byezhanova, shared actionable...

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