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Is personal branding about building a "persona?" Feb 26, 2021

Many entrepreneurs we speak with are intrigued by the idea of personal branding - but they’re worried.

They’re worried that building a personal brand is inauthentic.

They’re even worried that it has a slightly narcissistic connotation.

They worry if being "loud" on social...

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Your brand is a multiplier for your marketing Feb 10, 2021

You can market a product or a service without a strong brand. And yet what a strong brand does is multiply the outcome of your marketing efforts.

How does this apply to personal branding?

If you are posting on social media, giving talks, running a podcast show or growing a YouTube channel, these...

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