thoughts to feed your mind
our blog
By Kerryn Kruger
I like having a plan and knowing what comes next. That helps me in client engagement, where clients rely on me to stay organized and follow through. It also means I’m learning to recognize when the plan needs to change.
At Brand of a Leader, our processes help us deliver consistent ...
Reposted from https://businessradiox.com/podcast/the-exit-exchange/marina-byezhanova-the-personal-cost-of-successful-exits/
In this episode of The Exit Exchange, host John Ray welcomes Marina Byezhanova, Co-Founder of Brand of a Leader and newly minted master’s graduate from Concordia University’s...
A few weeks ago, during an internal strategy discussion at Brand of a Leader, we kept circling back to a question clients have been raising more and more lately:
“How exactly does earned media help my business today?”
It’s a fair question, and an increasingly common one.
When th...
A few months ago, I spoke with a client who had everything most people assume should be enough to be seen as influential in their corner of the market: decades of experience, strong results, and a respected reputation in their industry.
On paper, they were exactly the kind of lead...
This article was written by Marina Byezhanova, Co-Founder and CEO of Brand of a Leader - the only personal branding agency designed specifically for GenX CEOs and Founders. Marina is a regular keynote speaker to audiences across the globe, part of Deloitte’s faculty of speakers, and a contributor to...
A Brand of a Leader Perspective on Visibility, Authority, and Executive Presence
For most of their careers, Gen X CEOs built companies in an environment where leadership visibility remained optional. Businesses grew through strong products, capable teams, and reputations earned through execution r...
Accredited Senior Practitioner of Public Relations, Stafford Wood is President of Covalent Logic, a corporate communications agency, and the author of "On the Record: The Essential Guide to Public Relations." Watch her PechaKucha here.
When it comes to press coverage, being reactive isn’t necessari...
TUESDAY, September 16th, 2025 – Brand of a Leader (B.O.A.L.), the leading global personal branding agency for Gen X executives and entrepreneurs, is proud to announce its sponsorship of EO Alchemy 2025, the Entrepreneurs’ Organization (EO) U.S. West Regional Conference, taking place October 14–16, 2...
AI search tools like ChatGPT, Google’s SGE and Perplexity no longer reward volume of keywords; instead, they focus on your industry authority. CEOs who are invisible or have their businesses compete with high volumes of generic content created by their marketing teams, will continue to miss out on v...
When AI-driven search tools like ChatGPT and Perplexity started replacing Google as the go-to for research, many leaders worried their visibility would vanish.
For Brand of a Leader, the opposite happened. Prospects began saying: “I found you through ChatGPT.”
Why? Because AI rewards what we’ve be...
Our Co-Founder, Marina Byezhanova, was recently featured in Morning Lazziness in a wide-ranging interview on authentic personal branding, overcoming self-censorship, and leading with depth.
In the piece, Marina opens up about:
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Why she founded Brand of a Leader and the market gap she saw
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T
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We’re proud to share that our Co-Founder, Marina Byezhanova, was recently profiled by The Northern Voices in an in-depth feature that explores her entrepreneurial path, the evolution of Brand of a Leader, and the philosophy driving our work.
Marina’s story didn’t begin with a desire to be an entrep...
