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Voice of a Leader, Podcast Episode #4: David Shamszad Oct 08, 2024

By Alanna Fairey

Loyal podcasters, please rejoice: our fourth episode of the Voice of a Leader podcast is now live! And this month, David Shamszad, CEO of SG Real Estate, will be sharing his insights with our host, Lanisa Farnsworth.

Of all the clients that have shared their stories with us,...

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Your Guide to Personal Brand Descriptors: What Makes You Unique? Aug 20, 2024

In the dynamic world of modern entrepreneurship and leadership, staying behind a business is no longer an option. Gone are the days of invisible leaders. For CEOs and entrepreneurs of today, it’s crucial to stand out. Whether we personally like it or not, this is what our employees expect...

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What is a Personal Brand? Aug 15, 2024

Personal branding is more than a trend in a world where everything is connected—it’s essential for any modern-day leader, whether we like it or not. 

This article will explore what personal branding is, its importance, and how it can be effectively managed to serve your business...

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How to Build a Personal Brand that Stands Out Aug 13, 2024

Has your marketing team been asking (maybe even begging) for you to  build your personal brand? You're not alone! At Brand of a Leader, we hear from marketers every single day and they all echo the same desire: for their CEO to have a bigger presence and help serve the marketing function of...

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8 Examples of a Strong Personal Brand Aug 08, 2024

In today's business world, having a strong personal brand is essential for any Founder. This is especially true for Gen X entrepreneurs with a lot of experience and knowledge. A strong personal brand can help you stand out and better serve your business.

Building a personal brand is now about...

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What Are Some Ways You Can Improve Your Personal Brand? Aug 06, 2024

As a CEO, you have likely experienced more pivots than you can count. And every time you pivot, you may feel like you are starting from scratch. This is especially true after a business exit: building a brand new network, proving your expertise to you, and showcasing your entrepreneurial worth...

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5 Unexpected Personal Branding Lessons (From My Dog!) Jul 03, 2024

By Alanna Fairey

If you’ve ever had a conversation with me (no matter how brief our exchange), there is almost a 99.99% chance that I have talked your ear off about my dog, Rudy. 

Anyone who is a dog parent will tell you that there is just something so safe and comforting about coming...

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5 Personal Branding Myths Youā€™ve Probably Heard (And Believed) Jun 19, 2024

By Alanna Fairey

When I was doing my masters at Nottingham Trent University, I had a meeting with my course leader and mentor to start thinking about what my life would look like after my program was complete. At the time, I only thought about a career in public relations within the fashion...

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Personal Branding Through Fashion Apr 23, 2024

By Alanna Fairey

Rachel Zoe once said, “Fashion is about saying who you are without having to speak.”  

As someone who has worked in the fashion industry for over 10 years, I couldn’t agree with this statement more. 

In what feels like another lifetime ago, I was...

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How to Build a Personal Brand According to Marina Byezhanova Apr 16, 2024

By Alanna Fairey

When it comes to sharing insights into how to build a strong personal brand, Marina Byezhanova has earned her place as an expert in this area. Speaking on the “Becoming PowHERHouse” podcast with Nicholle Overkamp, Marina shared her personal branding tips, and why...

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Mastering the Art of Personal Branding: A Deep Dive with Marina Byezhanova Nov 20, 2023

In a world where the digital landscape is increasingly crowded, the power of a compelling personal brand stands as a beacon of differentiation and authenticity. Marina Byezhanova, an authority in personal branding and the visionary behind Brand of a Leader, recently shared her invaluable...

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LinkedIn Brand Therapy: Your Guide to Standing Out Aug 16, 2023

The biggest resistance business owners have when it comes to working with a personal branding agency on building a LinkedIn presence is their belief that they can do it themselves. And you know what? If this is your belief, then I am here to tell you that you are probably right.

Writing a social...

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