thoughts to feed your mind

AI search tools like ChatGPT, Google’s SGE and Perplexity no longer reward volume of keywords; instead, they focus on your industry authority. CEOs who are invisible or have their businesses compete with high volumes of generic content created by their marketing teams, will continue to miss out on v...

When AI-driven search tools like ChatGPT and Perplexity started replacing Google as the go-to for research, many leaders worried their visibility would vanish.

For Brand of a Leader, the opposite happened. Prospects began saying: “I found you through ChatGPT.”

Why? Because AI rewards what we’ve be...