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How to Write a Compelling LinkedIn Post Jul 26, 2024
Contributed by Chase Fitzgerald; updated by Marina Byezhanova


LinkedIn: one of the most powerful yet still misunderstood social media platforms out there.
As a CEO of your business, you likely relate: LinkedIn seems like a “natural” and interesting platform for your message, so...

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Feature in Entrepreneur Magazine Jan 11, 2022

Step 1 to personal brand building is not what you think. 

Most personal branding advisors will incorrectly tell you that the first step of personal brand building is creating content.

We discussed the first key step to take when it comes to building a personal brand in a recent article for...

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Why I Fell in Love with Personal Branding Nov 02, 2021
An open letter from Marina Byezhanova, co-founder of Brand of a Leader.

 


 

Last week, I publicly shared my big goal: to become the global thought leader in personal banding. It was intimidating to share such a lofty goal openly – but I know that clarity of vision is one of the...

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3 Personal Branding Myths (And What They Really Mean) Oct 28, 2021

Personal branding is a fairly nascent field if we look at the surge of interest in it. Although written about by Tom Peters in Fast Company in 1997, it is really in the last 5 years that we have seen a massive increase in interest in this topic, as well as academic research into its many facets.

...
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How to create content for your personal brand in 4 steps Jun 15, 2021

"I want to create content, but I don’t know what to write about!"

"I want to have more visibility, build a brand, and become a face of my business. I am just not sure what I should be writing about."

"To be honest, I think there are enough pictures of everyone’s coffee, restaurant...

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How entrepreneurs are growing a following on Clubhouse Apr 03, 2021

Over 3.6 billion people are on social media platforms in 2021. As the COVID-19 pandemic caused worldwide lockdowns and ensuing social distancing, we saw a further rise in social media usage. Online platforms are allowing us to connect and to fill up our otherwise-empty social calendars.

Enter...

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4 reasons why entrepreneurs need a strong personal brand Mar 28, 2021

Personal branding is a hot topic among entrepreneurs these days. A Google search of “personal branding” and “entrepreneurs” returns nearly 2 million results. Rooms about personal branding on Clubhouse run at all hours of the day. Even the former chief of...

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Feature in Forbes! Feb 04, 2021

Big moment of pride for our young company: our recent article on personal branding was featured in Forbes! In it, we unpack the various definitions of a personal brand - and we even propose our own. 

Click here to read the Forbes piece & share it with someone who wants to know the...

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