thoughts to feed your mind

We’re proud to share that our Co-Founder, Marina Byezhanova, was recently profiled by The Northern Voices in an in-depth feature that explores her entrepreneurial path, the evolution of Brand of a Leader, and the philosophy driving our work.

Marina’s story didn’t begin with a desire to be an entrep...

You’ve defined your brand. You know what you stand for. Now comes the second half of the work — showing up.

This is where most leaders hesitate. Visibility can feel ambiguous or performative. But done right, it’s neither. It’s about making sure the right people understand your value before you ever...

So You’re Thinking About Building a Personal Brand. Start Here.

At Brand of a Leader, most of our clients don’t come to us with marketing decks and personal logos. They come with a proven track record — and a quiet realization that staying behind the scenes may be holding their business back.

If y...

by Marina Byezhanova

I give talks to CEOs and their executives across the globe, and one of the most frequently asked questions is:

• But if I do what you are recommending <i.e. build a personal brand> won't that increased exposure also increase my chances of getting "cancelled"?

This fear is w...

by Marina Byezhanova

What truly differentiates our work at Brand of a Leader and makes us the leading personal branding agency for Founders and CEOs globally is our systematic approach to uncovering the essence of each person we work with. While intuition plays a role, it's our process-oriented met...

By Marina Byezhanova

Between constant evolution in tech and most specifically genAI, the rules of marketing have fundamentally changed and are affecting all of our businesses. Traditional advertising costs continue to climb up, while trust has become an increasingly precious commodity (thanks to de...

by Alanna Fairey

Most of my early career has been spent on a set. 

Whether it was for Fashion Week, magazine editorial shoots or fashion campaigns for different brands, I became very comfortable on a set, and loved being a creative director. Once I knew what the vision and goal of the shoot were, ...

As CEO of your organization, you likely already know that having a strong personal brand is the newest form of marketing currency. You know that building your personal brand is not about self-promotion or Instafame - it’s about building a perception of you as a leader at scale and serving your busin...

By Alanna Fairey

It’s that time of the month again –– we are proud to launch episode three of Voice of a Leader! This month, we are joined by Stephan Roche, CEO of SemperVirens Venture Capital, a leading venture capital firm investing in B2B tech startups. 

Stephan forged his own path, diverging f...

In the dynamic world of modern entrepreneurship and leadership, staying behind a business is no longer an option. Gone are the days of invisible leaders. For CEOs and entrepreneurs of today, it’s crucial to stand out. Whether we personally like it or not, this is what our employees expect of us and ...

Personal branding is more than a trend in a world where everything is connected—it’s essential for any modern-day leader, whether we like it or not. 

This article will explore what personal branding is, its importance, and how it can be effectively managed to serve your business and its growth.

Wh...

Has your marketing team been asking (maybe even begging) for you to  build your personal brand? You're not alone! At Brand of a Leader, we hear from marketers every single day and they all echo the same desire: for their CEO to have a bigger presence and help serve the marketing function of the orga...