Building a Personal Brand: Strategy & Process (Part 1)

So You’re Thinking About Building a Personal Brand. Start Here.

At Brand of a Leader, most of our clients don’t come to us with marketing decks and personal logos. They come with a proven track record — and a quiet realization that staying behind the scenes may be holding their business back.

If you’ve built something that’s growing, evolving, or ready for a new level of visibility, this is where we start. Below, we’ve answered the most common questions we hear from founders, investors, and executives before they begin.

This is Part 1 of a two-part series. In this post, we’ll focus on strategy, process, and getting started. Part 2 will dive into visibility, platforms, and long-term brand growth.

1. How long does the branding process take?

The core brand identity work takes 5–7 weeks. We’ll have three structured calls across 2–3 weeks, followed by 3–4 weeks of creative development.

If you choose to add visual identity or a personal website, we’ll scope that separately — those can add another 3–5 weeks depending on complexity.

2. What if I already have brand clarity?

Then we skip the deep-dive process and move straight to a condensed brand brief: two 60-minute calls, $3,000 investment, and a deliverable that covers your messaging pillars, brand perception, brand voice, and a plan of action.

From there, we can support you with visual identity, website creation, podcast bookings, or LinkedIn content — whatever moves the needle for you.

3. Do I need to have done any personal brand work before?

Not at all. Most of our clients are starting from scratch. You don’t need a logo, website, tagline, or pitch deck. You just need a story worth telling — we’ll help you uncover it, articulate it, and amplify it.

4. What do I need to have ready before we start?

Nothing formal. You’ll receive a structured onboarding and intake process. Just come prepared to be honest and open in our deep-dive sessions. We take care of the rest.

5. What’s your business model — how are services structured?

We start with a one-time brand identity package ($5,700), which defines your brand strategy and voice.

From there, you can add on what matters most: visual identity, personal website, podcast outreach, or monthly content creation. Everything is modular, clearly scoped, and customized to your goals.

6. Do you offer payment plans?

Yes. We offer flexible payment schedules at no additional cost. Most clients pay in two or three installments over the course of the engagement.

7. How do I get started?

After a discovery call, we’ll send you a simple agreement and onboarding email. From there, you’ll gain access to our client portal and book your first session. Clear, seamless, and built around your schedule.

You don’t need to be everywhere. You just need to show up with clarity.

At Brand of a Leader, we don’t turn you into a persona. We help you become more of who you already are — intentionally, visibly, and in service of the business you’ve built. Stay tuned for Part 2.