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A few weeks ago, during an internal strategy discussion at Brand of a Leader, we kept circling back to a question clients have been raising more and more lately:
“How exactly does earned media help my business today?”
It’s a fair question, and an increasingly common one.
When th...
This article was written by Marina Byezhanova, Co-Founder and CEO of Brand of a Leader - the only personal branding agency designed specifically for GenX CEOs and Founders. Marina is a regular keynote speaker to audiences across the globe, part of Deloitte’s faculty of speakers, and a contributor to...
When I bring up guest podcasting to CEOs and founders, the first question is almost always the same: "Will my audience actually listen to that podcast?"
It's the wrong question. And it's the reason so many business owners either skip podcasting entirely or quit after a handful...
This article was written by Marina Byezhanova, Co-Founder and CEO of Brand of a Leader - the only personal branding agency designed specifically for GenX CEOs and Founders. Marina is a regular keynote speaker to audiences across the globe, part of Deloitte’s faculty of speakers, and a contributor to...
This article was written by Marina Byezhanova, Co-Founder and CEO of Brand of a Leader - the only personal branding agency designed specifically for GenX CEOs and Founders. Marina is a regular keynote speaker to audiences across the globe, part of Deloitte’s faculty of speakers, and a contributor to...
When our Co-founder recently spoke to a group of successful Founders in Victoria BC about personal branding, one of the questions from the audience focused on risk. The participant asked about the dangers of having a more public profile. We hear versions of this question often, especially from exper...
This article was written by Marina Byezhanova, Co-Founder and CEO of Brand of a Leader, the only personal branding agency designed specifically for GenX CEOs and Founders. Marina is a regular keynote speaker to audiences across the globe, part of Deloitte’s faculty of speakers, and a contributor to ...
 A Brand of a Leader Perspective on Visibility, Authority, and Executive Presence
For most of their careers, Gen X CEOs built companies in an environment where leadership visibility remained optional. Businesses grew through strong products, capable teams, and reputations earned through execution r...
Most Gen X CEOs and founders today understand the importance of building their visibility (aka their personal brand) in order to best support the marketing function of their organizations. And yet, most are hesitant to actually do it because of one key concern: The time-suck.
Read the full article:...
By Dimitar Dechev, CEO of Super Brothers Plumbing Heating & Air.
When I first entered the plumbing and HVAC industry, I had no idea what it meant to be a “visible CEO.” I believed that if I worked hard, delivered great service, and kept customers happy, the business would naturally grow. For a whil...
By Marina Byezhanova
Beyond the Marketing Hype
One of the biggest misconceptions about personal branding is that it's some kind of PR exercise—a way to market yourself like a product. It's not. It's a process deeply rooted in introspection.
Personally, I've always been in pursuit of finding my ow...
By Marina Byezhanova
 In an era where "personal branding" has become a buzzword, most leaders begin their work with a personal branding agency expecting it to be akin to a marketing exercise of sorts. They come to the first meeting expecting conversations about social media strategies, content cale...
