What do personal branding agencies actually do?

Personal branding is a fascinating field. On one hand, it’s a term we seem to hear from every angle these days – what once used to be associated with social media influencers is now talked about in corporate boardrooms. And yet, no matter how popularized the concept has become, many people we meet still ask us: but so, what exactly is it that you do?

Let’s unpack in the simplest of terms.

Personal branding is the process of you “putting yourself out there.” Yes, I can give you a more academic term, but the bottom line is this – you build visibility so that more people know who you are and what you do. Sounds simple, but in reality, it is quite challenging for most people to do because they do not even know where to start. Do I just post on LinkedIn? Should I do Instagram? Videos? Long posts? Short posts? Articles? What do I even write about? Who even wants to hear what I have to say?

And this is where a personal branding agency comes in. We help demystify all of this and step one is to create clarity and a plan of action. Most agencies skip this step or glance through it, but at Brand of a Leader, this is the core part of the value we bring to you. When you have your brand strategy and a plan of action, execution becomes much easier. Note that I did not say that it becomes easy across the board, as putting yourself into the public eye when you would likely much rather remain private, is still a very hard thing to do. Yet, having a unique angle a personal branding agency helps you craft, along with a clear point of view you are building your visibility around, makes a critical difference. This is step one.

The next thing a personal branding agency helps you with is execution. Now that you are clear on your positioning and what you want to be known for, it all comes down with consistent execution on multiple platforms. No, not necessarily on multiple social media platforms. The plan will be crafted by your agency partner to be unique to your goals and preferences, but beyond social media it can include a full PR push: booking you to be a guest on podcasts, writing thought leadership pieces and pitching them to various outlets, getting you quoted in online publications, and booking you to speak at events. Some agencies, such as Brand of a Leader, offer a full gamut of these services. Others will be able to support you with some of them. The choice will be yours to make a decision as to the support you require.

And then the last thing your agency partner will do is measure results. You will receive an analytics report from your personal branding agency – in our case, it is on a quarterly basis – showing you what was accomplished and what the value of that visibility is.

So, to sum it up, a personal branding agency will:

•       Help you identify your unique angle and point of view
•       Build your plan of action
•       Act as your partner to expand your visibility through hands-on execution on your behalf

Have more questions and want to know whether Brand of a Leader is the right personal branding agency for you? Let’s book a call and discuss!