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When I bring up guest podcasting to CEOs and founders, the first question is almost always the same: "Will my audience actually listen to that podcast?"
It's the wrong question. And it's the reason so many business owners either skip podcasting entirely or quit after a handful...
This article was written by Marina Byezhanova, Co-Founder and CEO of Brand of a Leader - the only personal branding agency designed specifically for GenX CEOs and Founders. Marina is a regular keynote speaker to audiences across the globe, part of Deloitte’s faculty of speakers, and a contributor to...
When our Co-founder recently spoke to a group of successful Founders in Victoria BC about personal branding, one of the questions from the audience focused on risk. The participant asked about the dangers of having a more public profile. We hear versions of this question often, especially from exper...
This article was written by Marina Byezhanova, Co-Founder and CEO of Brand of a Leader, the only personal branding agency designed specifically for GenX CEOs and Founders. Marina is a regular keynote speaker to audiences across the globe, part of Deloitte’s faculty of speakers, and a contributor to ...
Featuring a guest contribution from Kuldeep Kundal, CEO of CISIN
In today’s hyper-connected business landscape, a CEO’s public persona carries increased significance. Thought leadership, once a more limited exercise in industry influence, has evolved into a visible and ongoing leadership responsibi...
 A Brand of a Leader Perspective on Visibility, Authority, and Executive Presence
For most of their careers, Gen X CEOs built companies in an environment where leadership visibility remained optional. Businesses grew through strong products, capable teams, and reputations earned through execution r...
By Dimitar Dechev, CEO of Super Brothers Plumbing Heating & Air.
When I first entered the plumbing and HVAC industry, I had no idea what it meant to be a “visible CEO.” I believed that if I worked hard, delivered great service, and kept customers happy, the business would naturally grow. For a whil...
When AI-driven search tools like ChatGPT and Perplexity started replacing Google as the go-to for research, many leaders worried their visibility would vanish.
For Brand of a Leader, the opposite happened. Prospects began saying: “I found you through ChatGPT.”
Why? Because AI rewards what we’ve be...
Building a strong brand reputation takes more than excellent products or services—it requires authenticity, transparency, thought leadership, and a commitment to creating genuine value. In a recent article for CMO Times, industry leaders, including our Co-founder Marina Byezhanova, shared actionable...
By Marina Byezhanova
Beyond the Marketing Hype
One of the biggest misconceptions about personal branding is that it's some kind of PR exercise—a way to market yourself like a product. It's not. It's a process deeply rooted in introspection.
Personally, I've always been in pursuit of finding my ow...
By Marina Byezhanova
 In an era where "personal branding" has become a buzzword, most leaders begin their work with a personal branding agency expecting it to be akin to a marketing exercise of sorts. They come to the first meeting expecting conversations about social media strategies, content cale...
By Marina Byezhanova
I love the moment after my speaking engagements when someone inevitably approaches me to confess how much they dreaded my session on personal branding before it started. These conversations have become so predictable that I now wait for them with anticipation, because what foll...
