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Voice of a Leader, the Official Brand of a Leader Podcast, is Launched! Jul 09, 2024

By Alanna Fairey

The day has come: our podcast “The Voice of a Leader” has launched, and our first episode is now live!

Hosted by media personality, actress and singer-songwriter Lanisa Farnsworth, the Voice of a Leader podcast was born out of a desire for connection and deep...

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5 Unexpected Personal Branding Lessons (From My Dog!) Jul 03, 2024

By Alanna Fairey

If you’ve ever had a conversation with me (no matter how brief our exchange), there is almost a 99.99% chance that I have talked your ear off about my dog, Rudy. 

Anyone who is a dog parent will tell you that there is just something so safe and comforting about coming...

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5 Personal Branding Myths You’ve Probably Heard (And Believed) Jun 19, 2024

By Alanna Fairey

When I was doing my masters at Nottingham Trent University, I had a meeting with my course leader and mentor to start thinking about what my life would look like after my program was complete. At the time, I only thought about a career in public relations within the fashion...

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How to Build a Personal Brand According to Marina Byezhanova Apr 16, 2024

By Alanna Fairey

When it comes to sharing insights into how to build a strong personal brand, Marina Byezhanova has earned her place as an expert in this area. Speaking on the “Becoming PowHERHouse” podcast with Nicholle Overkamp, Marina shared her personal branding tips, and why...

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Feature in Inc. Magazine: How You Can Scale Your Impact As A Leader Jan 28, 2024

It all starts with understanding your core values and purpose. A personal exercise can help.

Marina Byezhanova, an Entrepreneurs' Organization (EO) member in Canada, is a global speaker, university instructor, and co-founder of Brand of a Leader, a personal branding agency for...

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Mystery and Intrigue in Personal Branding According to Bob Dylan Jan 23, 2024

By Alanna Fairey

I was 11 when I heard Bob Dylan’s “Time Out of Mind” album for the first time. To say that it changed the trajectory of my life might sound melodramatic to some, but it always made sense to me. I’ve always felt a connection to his songs, considered him to...

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Balancing Risk and Authenticity in Cancel Culture Jan 19, 2024

By Alanna Fairey

When I was 22, I was working as a freelance stylist in Toronto. By that point, I had already worked at Toronto Fashion Week and had done work for Global News. But I was about to walk into what I hoped would be my big break: I would be styling a well-known Toronto media...

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Brand of a Leader Q&A – Meet the Founders Nov 23, 2023

By Alanna Fairey

Starting a business in 2020 during COVID would be seen as a risky move to some, but for Brand of a Leader co-founders Marina Byezhanova and Stefano Faustini, it opened the door for the next phase of their entrepreneurial journey. 

Marina’s first company was a boutique...

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Mastering the Art of Personal Branding: A Deep Dive with Marina Byezhanova Nov 20, 2023

In a world where the digital landscape is increasingly crowded, the power of a compelling personal brand stands as a beacon of differentiation and authenticity. Marina Byezhanova, an authority in personal branding and the visionary behind Brand of a Leader, recently shared her invaluable...

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Authenticity & Storytelling: The Core Values of Brand of a Leader Oct 13, 2023

By Alanna Fairey

A few weeks ago, I attended an event called “Bags 2 Riches.” It was a celebration of first-generation Canadian success stories, highlighting their contributions to their communities. Hosted by Sangita Patel of ET Canada, Chris Boucher of the Raptors and Allan Lau, the...

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