thoughts to feed your mind
our blog
by Marina Byezhanova
What truly differentiates our work at Brand of a Leader and makes us the leading personal branding agency for Founders and CEOs globally is our systematic approach to uncovering the essence of each person we work with. While intuition plays a role, it's our process-oriented met...
 It’s the most wonderful time of the year –– a brand-new episode of Voice of Leader has arrived! This month, we’re thrilled to spotlight the incredible Jenny Feterovich, a DJ, entrepreneur, and first-generation immigrant with a truly inspiring story.
In this episode, Jenny sits down with Lanisa Far...
By Alanna Fairey
It’s that time of the month again –– we are proud to launch episode three of Voice of a Leader! This month, we are joined by Stephan Roche, CEO of SemperVirens Venture Capital, a leading venture capital firm investing in B2B tech startups.Â
Stephan forged his own path, diverging f...
By Alanna Fairey
In the next exciting episode of Voice of a Leader, we welcome Krista Bourne as our guest. Believe me when I say Krista is a woman whose remarkable journey from humble beginnings to the heights of corporate success is nothing short of inspiring.
At 19, Krista faced a significant, a...
Has your marketing team been asking (maybe even begging) for you to build your personal brand? You're not alone! At Brand of a Leader, we hear from marketers every single day and they all echo the same desire: for their CEO to have a bigger presence and help serve the marketing function of the orga...
By Alanna Fairey
The day has come: our podcast “The Voice of a Leader” has launched, and our first episode is now live!
Hosted by media personality, actress and singer-songwriter Lanisa Farnsworth, the Voice of a Leader podcast was born out of a desire for connection and deep conversations with in...
By Alanna Fairey
If you’ve ever had a conversation with me (no matter how brief our exchange), there is almost a 99.99% chance that I have talked your ear off about my dog, Rudy.Â
Anyone who is a dog parent will tell you that there is just something so safe and comforting about coming home to a do...
By Alanna Fairey
When I was doing my masters at Nottingham Trent University, I had a meeting with my course leader and mentor to start thinking about what my life would look like after my program was complete. At the time, I only thought about a career in public relations within the fashion industr...
By Alanna Fairey
When it comes to sharing insights into how to build a strong personal brand, Marina Byezhanova has earned her place as an expert in this area. Speaking on the “Becoming PowHERHouse” podcast with Nicholle Overkamp, Marina shared her personal branding tips, and why building a strong ...
It all starts with understanding your core values and purpose. A personal exercise can help.
Marina Byezhanova, an Entrepreneurs' Organization (EO) member in Canada, is a global speaker, university instructor, and co-founder of Brand of a Leader, a personal branding agency for entrepreneurs.
She h...
By Alanna Fairey
I was 11 when I heard Bob Dylan’s “Time Out of Mind” album for the first time. To say that it changed the trajectory of my life might sound melodramatic to some, but it always made sense to me. I’ve always felt a connection to his songs, considered him to be one of my style inspira...
By Alanna Fairey
When I was 22, I was working as a freelance stylist in Toronto. By that point, I had already worked at Toronto Fashion Week and had done work for Global News. But I was about to walk into what I hoped would be my big break: I would be styling a well-known Toronto media personality ...
