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Personal Branding Tips for Seasoned Entrepreneurs Aug 22, 2024

You have built a thriving business – a testament to your hard work, vision, and entrepreneurial chops. But in today's competitive landscape, leaders are expected to have strong personal brands. This expectation is shared by prospective hires, current employees, our marketing teams and...

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Your Guide to Personal Brand Descriptors: What Makes You Unique? Aug 20, 2024

In the dynamic world of modern entrepreneurship and leadership, staying behind a business is no longer an option. Gone are the days of invisible leaders. For CEOs and entrepreneurs of today, it’s crucial to stand out. Whether we personally like it or not, this is what our employees expect...

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Feature in Entrepreneur Magazine: Considering Entrepreneurship After a Successful Corporate Career? Here Are 3 Things You Need to Know Mar 28, 2023

The age-old question: Are entrepreneurs born or made?

At Brand of a Leader, we work with GenX entrepreneurs, those in their 40s and 50s, and have had the privilege of witnessing both types of founders.

On one hand, we have many clients who:

  • Are the natural-born entrepreneurs who were...
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Personal Branding 101 for Founders Feb 13, 2023

As personal branding continues to gain popularity, so are the misconceptions surrounding it. Here are some of them:

Misconception #1: Personal branding is tied to social media

Many of our clients come to us after searching for a firm that understands the difference between branding and...

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Personal Branding: A tool for a successful entrepreneurial exit Feb 10, 2023

A successful exit is the ultimate goal for many entrepreneurs – the pinnacle of financial independence and the chance to monetize their hard-won achievements. Yet, the reality for many business owners is that post-exit can be a difficult time, marked by depression and other mental health...

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Feature in Entrepreneur Magazine: How to Build a Personal Brand as an Introvert Jan 24, 2023

Introverts, let's take over the world of personal branding!

We may not be the life of the party, but we possess unique strengths that can make us stand out in the business world. Our latest article in Entrepreneur magazine provides valuable tips on how introverts can leverage their qualities to...

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4 Reasons Entrepreneurs Fail at Building a Personal Brand Dec 09, 2022

Establishing your personal brand is a marathon, not a sprint, yet most entrepreneurs make mistakes on top of giving up too soon.

 

Tom Peters coined the term "personal branding" in his widely cited 1997 Fast Company article, "The Brand Called You." Since then, personal...

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