thoughts to feed your mind

You have built a thriving business – a testament to your hard work, vision, and entrepreneurial chops. But in today's competitive landscape, leaders are expected to have strong personal brands. This expectation is shared by prospective hires, current employees, our marketing teams and simply everyon...

In the dynamic world of modern entrepreneurship and leadership, staying behind a business is no longer an option. Gone are the days of invisible leaders. For CEOs and entrepreneurs of today, it’s crucial to stand out. Whether we personally like it or not, this is what our employees expect of us and ...

The age-old question: Are entrepreneurs born or made?

At Brand of a Leader, we work with GenX entrepreneurs, those in their 40s and 50s, and have had the privilege of witnessing both types of founders.

On one hand, we have many clients who:

• Are the natural-born entrepreneurs who were running ...

As personal branding continues to gain popularity, so are the misconceptions surrounding it. Here are some of them:

Misconception #1: Personal branding is tied to social media

Many of our clients come to us after searching for a firm that understands the difference between branding and marketing. ...

A successful exit is the ultimate goal for many entrepreneurs – the pinnacle of financial independence and the chance to monetize their hard-won achievements. Yet, the reality for many business owners is that post-exit can be a difficult time, marked by depression and other mental health challenges....

Introverts, let's take over the world of personal branding!

We may not be the life of the party, but we possess unique strengths that can make us stand out in the business world. Our latest article in Entrepreneur magazine provides valuable tips on how introverts can leverage their qualities to bu...

Establishing your personal brand is a marathon, not a sprint, yet most entrepreneurs make mistakes on top of giving up too soon.

Tom Peters coined the term "personal branding" in his widely cited 1997 Fast Company article, "The Brand Called You." Since then, personal branding has become a hot to...