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Feature in Entrepreneur Magazine: Considering Entrepreneurship After a Successful Corporate Career? Here Are 3 Things You Need to Know

branding and marketing entrepreneurs personal branding Mar 28, 2023

The age-old question: Are entrepreneurs born or made?

At Brand of a Leader, we work with GenX entrepreneurs, those in their 40s and 50s, and have had the privilege of witnessing both types of founders.

On one hand, we have many clients who:

  • Are the natural-born entrepreneurs who were running lemonade stands and selling anything and everything to their classmates at a young age.

On the other hand, we have many clients who:

  • Are those who discover their entrepreneurial spirit later in life, after building a successful corporate career. In fact, did you know that the average age of a new entrepreneur in North America is 40 years old? That's right, the next big entrepreneur might just be a GenX'er, not a GenZ'er or even a millennial!

Many leaders make the leap from the corporate world to owning their own businesses. Yet in that process, most (quickly) arrive at a similar realization: no longer having the backing of a well-recognized corporate brand and a marketing team to propel that brand, they now must figure out how to stand out from the competition.

Here are three of the most frequent questions we are asked by those in a moment of transition who either recently became entrepreneurs after a successful corporate career or will be making the leap shortly.

Read the full article here!

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