thoughts to feed your mind

By Marina Byezhanova

Between constant evolution in tech and most specifically genAI, the rules of marketing have fundamentally changed and are affecting all of our businesses. Traditional advertising costs continue to climb up, while trust has become an increasingly precious commodity (thanks to de...

By Marina Byezhanova

 In an era where "personal branding" has become a buzzword, most leaders begin their work with a personal branding agency expecting it to be akin to a marketing exercise of sorts. They come to the first meeting expecting conversations about social media strategies, content cale...

By Marina Byezhanova

I love the moment after my speaking engagements when someone inevitably approaches me to confess how much they dreaded my session on personal branding before it started. These conversations have become so predictable that I now wait for them with anticipation, because what foll...

By Marina Byezhanova

In today's rapidly evolving business environment, the rules of marketing have fundamentally changed. Traditional advertising costs continue to soar, while trust has become an increasingly precious commodity in an era of deepfakes and AI-generated content. Meanwhile, search beha...