thoughts to feed your mind
our blog
 This article was written by Marina Byezhanova, Co-Founder and CEO of Brand of a Leader - the only personal branding agency designed specifically for GenX Founders and Executives. Marina is a regular keynote speaker to audiences across the globe, part of Deloitte’s faculty of speakers, and a contrib...
At Brand of a Leader, we work with CEOs across the US, Canada, India, and the Middle East. When they first contact us to evaluate mutual fit, we always begin with an audit of what's publicly available about them online. You might have seen it on our website as a pop-up to request a personal brand au...
Personal branding is a fascinating field. On one hand, it’s a term we seem to hear from every angle these days – what once used to be associated with social media influencers is now talked about in corporate boardrooms. And yet, no matter how popularized the concept has become, many people we meet s...
For most founders, selling the company is the goal they spend years working toward. You start a business with almost nothing, you grow it, and one day someone offers you a life-changing sum to take it over. We understand why that looks like the best possible outcome. It is the reward for years of ri...
By Kerryn Kruger
A few months ago, I spoke with a client who had everything most people assume should be enough to be seen as influential in their corner of the market: decades of experience, strong results, and a respected reputation in their industry.
On paper, they were exactly the kind of lead...
This article was written by Marina Byezhanova, Co-Founder and CEO of Brand of a Leader - the only personal branding agency designed specifically for GenX CEOs and Founders. Marina is a regular keynote speaker to audiences across the globe, part of Deloitte’s faculty of speakers, and a contributor to...
This article was written by Marina Byezhanova, Co-Founder and CEO of Brand of a Leader - the only personal branding agency designed specifically for GenX CEOs and Founders. Marina is a regular keynote speaker to audiences across the globe, part of Deloitte’s faculty of speakers, and a contributor to...
This article was written by Marina Byezhanova, Co-Founder and CEO of Brand of a Leader, the only personal branding agency designed specifically for GenX CEOs and Founders. Marina is a regular keynote speaker to audiences across the globe, part of Deloitte’s faculty of speakers, and a contributor to ...
Most CEO content sounds the same now.
Scroll through LinkedIn, and you’ll see it. The same phrases, the same structures, the same takes repackaged with slightly different headshots. That’s what happens when leaders outsource their thinking and writing to AI. The content is technically fine, but it’...
by Marina Byezhanova
At Brand of a Leader, we build personal brands for founders and CEOs. Not influencers, not figureheads, not aspirational personas. Actual leaders running actual companies.
Most of our clients didn't come looking for visibility. Visibility found them through a business need, a ...
by Marina Byezhanova
I give talks to CEOs and their executives across the globe, and one of the most frequently asked questions is:
- But if I do what you are recommending <i.e. build a personal brand> won't that increased exposure also increase my chances of getting "cancelled"?
This fear is w...
by Marina Byezhanova
Growing up in Soviet Ukraine, I was intimately familiar with constraints—hard, inflexible barriers designed to keep people in and ideas out. Today, as my team at Brand of a Leader works with founders and CEOs on executive branding, I'm struck by how fundamentally limitless this...
