thoughts to feed your mind

This article was written by Marina Byezhanova, Co-Founder and CEO of Brand of a Leader - the only personal branding agency designed specifically for GenX CEOs and Founders. Marina is a regular keynote speaker to audiences across the globe, part of Deloitte’s faculty of speakers, and a contributor to...

When our Co-founder recently spoke to a group of successful Founders in Victoria BC about personal branding, one of the questions from the audience focused on risk. The participant asked about the dangers of having a more public profile. We hear versions of this question often, especially from exper...

 A Brand of a Leader Perspective on Visibility, Authority, and Executive Presence

For most of their careers, Gen X CEOs built companies in an environment where leadership visibility remained optional. Businesses grew through strong products, capable teams, and reputations earned through execution r...

by Marina Byezhanova

At Brand of a Leader, we build personal brands for founders and CEOs. Not influencers, not figureheads, not aspirational personas. Actual leaders running actual companies.

Most of our clients didn't come looking for visibility. Visibility found them through a business need, a ...

By Marina Byezhanova

I love the moment after my speaking engagements when someone inevitably approaches me to confess how much they dreaded my session on personal branding before it started. These conversations have become so predictable that I now wait for them with anticipation, because what foll...

By Marina Byezhanova

In today's rapidly evolving business environment, the rules of marketing have fundamentally changed. Traditional advertising costs continue to soar, while trust has become an increasingly precious commodity in an era of deepfakes and AI-generated content. Meanwhile, search beha...