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Our Co-Founder Marina Byezhanova was delighted to be a guest on Ashutosh Garg's podcast dedicated to the topic of personal branding, representing our personal branding agency. They spoke about the WHAT, the WHY, and the HOW of personal branding. With a multitude of personal stories and examples,...
The 4 Nonnegotiable Traits of a Strong Personal Brand.
"A personal brand does not scale without marketing, but marketing without a clearly defined personal brand is simply not worth being scaled."
In this piece we discuss the core pillars all strong personal brands are built on and how you...
Step 1 to personal brand building is not what you think.
Most personal branding advisors will incorrectly tell you that the first step of personal brand building is creating content.
We discussed the first key step to take when it comes to building a personal brand in a recent article for...
Personal branding is a fairly nascent field if we look at the surge of interest in it. Although written about by Tom Peters in Fast Company in 1997, it is really in the last 5 years that we have seen a massive increase in interest in this topic, as well as academic research into its many facets.
...Do you actually want a personal brand?
Many of us want a personal brand these days. Most of us aren’t really ready for it.
The primary reason: building a personal brand means starting to conceptualize yourself as a marketable concept. Whether B2B or B2C, some of Marketing 101's...
"I want to create content, but I don’t know what to write about!"
"I want to have more visibility, build a brand, and become a face of my business. I am just not sure what I should be writing about."
"To be honest, I think there are enough pictures of everyone’s coffee, restaurant...
Personal branding is a hot topic among entrepreneurs these days. A Google search of “personal branding” and “entrepreneurs” returns nearly 2 million results. Rooms about personal branding on Clubhouse run at all hours of the day. Even the former chief of...
Your core values lie at the heart of your personal brand. They can also act as part of your point of differentiation - something that sets you apart and that solidifies your perspective as uniquely your own. For example, one of my core values is “censorship is evil.” As many of...
Many entrepreneurs we speak with are intrigued by the idea of personal branding - but they’re worried.
They’re worried that building a personal brand is inauthentic.
They’re even worried that it has a slightly narcissistic connotation.
They worry if being "loud" on social...
You can market a product or a service without a strong brand. And yet what a strong brand does is multiply the outcome of your marketing efforts.
How does this apply to personal branding?
If you are posting on social media, giving talks, running a podcast show or growing a YouTube channel, these...
Big moment of pride for our young company: our recent article on personal branding was featured in Forbes! In it, we unpack the various definitions of a personal brand - and we even propose our own.
Click here to read the Forbes piece & share it with someone who wants to know the...
Last week I wrote a post about mental health on LinkedIn and it got more likes, comments & DMs than I had in a long time.
As people started reaching out and connecting, I noticed a trend:
Beyond our search for normalcy there is a prevailing search for identity. As we are in yet another...
