thoughts to feed your mind

Building a strong brand reputation takes more than excellent products or services—it requires authenticity, transparency, thought leadership, and a commitment to creating genuine value. In a recent article for CMO Times, industry leaders, including our Co-founder Marina Byezhanova, shared actionable...

By Marina Byezhanova

Beyond the Marketing Hype

One of the biggest misconceptions about personal branding is that it's some kind of PR exercise—a way to market yourself like a product. It's not. It's a process deeply rooted in introspection.

Personally, I've always been in pursuit of finding my ow...

By Marina Byezhanova

 In an era where "personal branding" has become a buzzword, most leaders begin their work with a personal branding agency expecting it to be akin to a marketing exercise of sorts. They come to the first meeting expecting conversations about social media strategies, content cale...

By Marina Byezhanova

I love the moment after my speaking engagements when someone inevitably approaches me to confess how much they dreaded my session on personal branding before it started. These conversations have become so predictable that I now wait for them with anticipation, because what foll...

By Marina Byezhanova

In today's rapidly evolving business environment, the rules of marketing have fundamentally changed. Traditional advertising costs continue to soar, while trust has become an increasingly precious commodity in an era of deepfakes and AI-generated content. Meanwhile, search beha...

It all starts with understanding your core values and purpose. A personal exercise can help.

Marina Byezhanova, an Entrepreneurs' Organization (EO) member in Canada, is a global speaker, university instructor, and co-founder of Brand of a Leader, a personal branding agency for entrepreneurs.

She h...

As personal branding continues to gain popularity, so are the misconceptions surrounding it. Here are some of them:

Misconception #1: Personal branding is tied to social media

Many of our clients come to us after searching for a firm that understands the difference between branding and marketing. ...

Marina Byezhanova joins Polly Craik, CEO & Co-Founder of Vexxit, on the "Ask a Vexxpert" podcast. Listen to the full episode above and read the transcript below.

00:01

Welcome to Ask of Vexxpert brought to you by the team at Vexxit.com. Our bi weekly series is the podcast helping business ow...

Contributed by Chase Fitzgerald

If you are an entrepreneur looking to become the face of your business, you are thinking of building your personal brand but do not know where to start. 

Recently, the importance of having a personal brand has been recognized in the business world. For an entrepr...