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TUESDAY, September 16th, 2025 – Brand of a Leader (B.O.A.L.), the leading global personal branding agency for Gen X executives and entrepreneurs, is proud to announce its sponsorship of EO Alchemy 2025, the Entrepreneurs’ Organization (EO) U.S. West Regional Conference, taking place October 14–16, 2...
AI search tools like ChatGPT, Google’s SGE and Perplexity no longer reward volume of keywords; instead, they focus on your industry authority. CEOs who are invisible or have their businesses compete with high volumes of generic content created by their marketing teams, will continue to miss out on v...
When AI-driven search tools like ChatGPT and Perplexity started replacing Google as the go-to for research, many leaders worried their visibility would vanish.
For Brand of a Leader, the opposite happened. Prospects began saying: “I found you through ChatGPT.”
Why? Because AI rewards what we’ve be...
Our Co-Founder, Marina Byezhanova, was recently featured in Morning Lazziness in a wide-ranging interview on authentic personal branding, overcoming self-censorship, and leading with depth.
In the piece, Marina opens up about:
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Why she founded Brand of a Leader and the market gap she saw
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We’re proud to share that our Co-Founder, Marina Byezhanova, was recently profiled by The Northern Voices in an in-depth feature that explores her entrepreneurial path, the evolution of Brand of a Leader, and the philosophy driving our work.
Marina’s story didn’t begin with a desire to be an entrep...
You’ve defined your brand. You know what you stand for. Now comes the second half of the work — showing up.
This is where most leaders hesitate. Visibility can feel ambiguous or performative. But done right, it’s neither. It’s about making sure the right people understand your value before you ever...
So You’re Thinking About Building a Personal Brand. Start Here.
At Brand of a Leader, most of our clients don’t come to us with marketing decks and personal logos. They come with a proven track record — and a quiet realization that staying behind the scenes may be holding their business back.
If y...
by Marina Byezhanova
About Paper Napkin Wisdom
Paper Napkin Wisdom is a podcast for entrepreneurs, leaders, and difference makers that proves you don't need lengthy seminars or thick business books to revolutionize your thinking. Each episode features a guest who shares their most profound insight...
by Marina Byezhanova
At Brand of a Leader, we build personal brands for founders and CEOs. Not influencers, not figureheads, not aspirational personas. Actual leaders running actual companies.
Most of our clients didn't come looking for visibility. Visibility found them through a business need, a ...
 What does it take to build a global business while raising a family—and still stay grounded in your roots?
In a recent feature by Featured.com, our Co-founder Marina Byezhanova opens up about the powerful intersection of personal branding, entrepreneurship, and parenting. From bringing her childre...
By Marina Byezhanova
After four years of building Brand of a Leader and eleven years as an EO member, I experienced a significant first: we became an event sponsor.
Sponsorship had never been part of our strategy at Brand of a Leader. Having attended countless EO events across the globe, I underst...
MONTREAL, May 29th, 2025 – Brand of a Leader (B.O.A.L.), the leading global personal branding agency for Gen X executives and entrepreneurs, has been named Team Principal Partner for EO One Canada 2025, the landmark event for Entrepreneurs' Organization’s Canada Region taking place in Montreal on Ju...
