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How to Plan for a Personal Brand Photo Shoot Nov 13, 2024

by Alanna Fairey

Most of my early career has been spent on a set. 

Whether it was for Fashion Week, magazine editorial shoots or fashion campaigns for different brands, I became very comfortable on a set, and loved being a creative director. Once I knew what the vision and goal of the shoot...

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Voice of a Leader, Podcast Episode #5: James Ricci Nov 12, 2024

by Alanna Fairey

Thrilled to share the latest episode of the Voice of a Leader podcast. I am exceptionally excited that this month’s guest is James Ricci, President of Roy Foss Automotive Group, a multi-generational legacy Canadian family business.

James never expected to enter the family...

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How to Market your Personal Brand on Social Media Nov 07, 2024

As CEO of your organization, you likely already know that having a strong personal brand is the newest form of marketing currency. You know that building your personal brand is not about self-promotion or Instafame - it’s about building a perception of you as a leader at scale and serving...

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Why is a CEO's Personal Brand Essential for Business Growth? Oct 30, 2024

The lines between professional and personal identities have blurred, especially for CEOs, in today’s hyper-connected world. A CEO’s personal brand is no longer reserved for our spotlight-seeking counterparts; it's become an essential asset for business growth. We can no longer rely...

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Voice of a Leader, Podcast Episode #4: David Shamszad Oct 08, 2024

By Alanna Fairey

Loyal podcasters, please rejoice: our fourth episode of the Voice of a Leader podcast is now live! And this month, David Shamszad, CEO of SG Real Estate, will be sharing his insights with our host, Lanisa Farnsworth.

Of all the clients that have shared their stories with us,...

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Voice of a Leader, Podcast Episode #3: Stephan Roche Sep 10, 2024

By Alanna Fairey

It’s that time of the month again –– we are proud to launch episode three of Voice of a Leader! This month, we are joined by Stephan Roche, CEO of SemperVirens Venture Capital, a leading venture capital firm investing in B2B tech startups. 

Stephan forged...

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The Personal Branding Agency for Gen X and Boomers Aug 27, 2024

The entrepreneurial landscape has undergone a seismic shift. While millennials and Gen Z dominate headlines, seasoned entrepreneurs – Gen X and Boomers – remain a powerful force in the business world. 

You've built successful careers, weathered economic storms, and established...

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Personal Branding Tips for Seasoned Entrepreneurs Aug 22, 2024

You have built a thriving business – a testament to your hard work, vision, and entrepreneurial chops. But in today's competitive landscape, leaders are expected to have strong personal brands. This expectation is shared by prospective hires, current employees, our marketing teams and...

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Your Guide to Personal Brand Descriptors: What Makes You Unique? Aug 20, 2024

In the dynamic world of modern entrepreneurship and leadership, staying behind a business is no longer an option. Gone are the days of invisible leaders. For CEOs and entrepreneurs of today, it’s crucial to stand out. Whether we personally like it or not, this is what our employees expect...

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What is a Personal Brand? Aug 15, 2024

Personal branding is more than a trend in a world where everything is connected—it’s essential for any modern-day leader, whether we like it or not. 

This article will explore what personal branding is, its importance, and how it can be effectively managed to serve your business...

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Voice of a Leader Podcast, Episode #2: Krista Bourne Aug 13, 2024

By Alanna Fairey

In the next exciting episode of Voice of a Leader, we welcome Krista Bourne as our guest. Believe me when I say Krista is a woman whose remarkable journey from humble beginnings to the heights of corporate success is nothing short of inspiring.

At 19, Krista faced a significant,...

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How to Build a Personal Brand that Stands Out Aug 13, 2024

Has your marketing team been asking (maybe even begging) for you to  build your personal brand? You're not alone! At Brand of a Leader, we hear from marketers every single day and they all echo the same desire: for their CEO to have a bigger presence and help serve the marketing function of...

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