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At Brand of a Leader, we work exclusively with Gen X Founders and Executives, and when they first come to us to build their executive personal brand, we typically see the exact same scenario
They have incredible credibility, having spent decades building a company or growing their leadership career...
By Kerryn Kruger
I like having a plan and knowing what comes next. That helps me in client engagement, where clients rely on me to stay organized and follow through. It also means I’m learning to recognize when the plan needs to change.
At Brand of a Leader, our processes help us deliver consistent ...
Reposted from https://businessradiox.com/podcast/the-exit-exchange/marina-byezhanova-the-personal-cost-of-successful-exits/
In this episode of The Exit Exchange, host John Ray welcomes Marina Byezhanova, Co-Founder of Brand of a Leader and newly minted master’s graduate from Concordia University’s...
Personal branding is a fascinating field. On one hand, it’s a term we seem to hear from every angle these days – what once used to be associated with social media influencers is now talked about in corporate boardrooms. And yet, no matter how popularized the concept has become, many people we meet s...
For most founders, selling the company is the goal they spend years working toward. You start a business with almost nothing, you grow it, and one day someone offers you a life-changing sum to take it over. We understand why that looks like the best possible outcome. It is the reward for years of ri...
A few weeks ago, during an internal strategy discussion at Brand of a Leader, we kept circling back to a question clients have been raising more and more lately:
“How exactly does earned media help my business today?”
It’s a fair question, and an increasingly common one.
When th...
This article was written by Marina Byezhanova, Co-Founder and CEO of Brand of a Leader - the only personal branding agency designed specifically for GenX CEOs and Founders. Marina is a regular keynote speaker to audiences across the globe, part of Deloitte’s faculty of speakers, and a contributor to...
A few months ago, I spoke with a client who had everything most people assume should be enough to be seen as influential in their corner of the market: decades of experience, strong results, and a respected reputation in their industry.
On paper, they were exactly the kind of lead...
When I bring up guest podcasting to CEOs and founders, the first question is almost always the same: "Will my audience actually listen to that podcast?"
It's the wrong question. And it's the reason so many business owners either skip podcasting entirely or quit after a handful...
This article was written by Marina Byezhanova, Co-Founder and CEO of Brand of a Leader - the only personal branding agency designed specifically for GenX CEOs and Founders. Marina is a regular keynote speaker to audiences across the globe, part of Deloitte’s faculty of speakers, and a contributor to...
This article was written by Marina Byezhanova, Co-Founder and CEO of Brand of a Leader - the only personal branding agency designed specifically for GenX CEOs and Founders. Marina is a regular keynote speaker to audiences across the globe, part of Deloitte’s faculty of speakers, and a contributor to...
When our Co-founder recently spoke to a group of successful Founders in Victoria BC about personal branding, one of the questions from the audience focused on risk. The participant asked about the dangers of having a more public profile. We hear versions of this question often, especially from exper...
