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You have spent decades building businesses, leading teams, and making difficult decisions.
The people you have worked with know your track record. Someone encountering your name for the first time has much less to go on.
When someone searches your name online, do they get a sense of how you think ...
When you’ve spent years building a business, it can be difficult to introduce yourself without talking about it. The company occupies so much of your time, and you care deeply about what happens to it. As fellow entrepreneurs, we understand that.
When we work with founders and CEOs, we also want to...
You've spent twenty years building your career. You've led teams through uncertainty and made decisions that shaped businesses.
When someone searches your name, do they get a clear sense of your experience and perspective—or just your title and career history?
For many executives, their LinkedIn p...
This article was written by Marina Byezhanova, Co-Founder and CEO of Brand of a Leader - the only personal branding agency designed specifically for GenX Founders and Executives. Marina is a regular keynote speaker to audiences across the globe, part of Deloitte’s faculty of speakers to their execut...
By Kerryn Kruger
Technology has made it easier than ever to communicate, create content, and build visibility. With all that ease, human connection has become one of the most valuable differentiators in business.
We can use AI to generate ideas and automate a lot of our communication. On digita...
At Brand of a Leader, we work with CEOs across the US, Canada, India, and the Middle East. When they first contact us to evaluate mutual fit, we always begin with an audit of what's publicly available about them online. You might have seen it on our website as a pop-up to request a personal brand au...
At Brand of a Leader, we work exclusively with Gen X Founders and Executives, and when they first come to us to build their executive personal brand, we typically see the exact same scenario
They have incredible credibility, having spent decades building a company or growing their leadership career...
By Kerryn Kruger
I like having a plan and knowing what comes next. That helps me in client engagement, where clients rely on me to stay organized and follow through. It also means I’m learning to recognize when the plan needs to change.
At Brand of a Leader, our processes help us deliver consistent ...
Reposted from https://businessradiox.com/podcast/the-exit-exchange/marina-byezhanova-the-personal-cost-of-successful-exits/
In this episode of The Exit Exchange, host John Ray welcomes Marina Byezhanova, Co-Founder of Brand of a Leader and newly minted master’s graduate from Concordia University’s...
Personal branding is a fascinating field. On one hand, it’s a term we seem to hear from every angle these days – what once used to be associated with social media influencers is now talked about in corporate boardrooms. And yet, no matter how popularized the concept has become, many people we meet s...
For most founders, selling the company is the goal they spend years working toward. You start a business with almost nothing, you grow it, and one day someone offers you a life-changing sum to take it over. We understand why that looks like the best possible outcome. It is the reward for years of ri...
A few weeks ago, during an internal strategy discussion at Brand of a Leader, we kept circling back to a question clients have been raising more and more lately:
“How exactly does earned media help my business today?”
It’s a fair question, and an increasingly common one.
When th...
