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By Alanna Fairey
Starting a business in 2020 during COVID would be seen as a risky move to some, but for Brand of a Leader co-founders Marina Byezhanova and Stefano Faustini, it opened the door for the next phase of their entrepreneurial journey.Â
Marina’s first company was a boutique consulting f...
In a world where the digital landscape is increasingly crowded, the power of a compelling personal brand stands as a beacon of differentiation and authenticity. Marina Byezhanova, an authority in personal branding and the visionary behind Brand of a Leader, recently shared her invaluable insights...
By Alanna Fairey
A few weeks ago, I attended an event called “Bags 2 Riches.” It was a celebration of first-generation Canadian success stories, highlighting their contributions to their communities. Hosted by Sangita Patel of ET Canada, Chris Boucher of the Raptors and Allan Lau, the CEO of Wattpa...
As a mother of two and a Co-Founder of a global personal branding agency, I often talk about my life under the endearing term of “struggle of the juggle.” I am sure you can relate. As I travel across the world to deliver keynotes and to host workshops, I often feel guilty that I am not around for br...
The biggest resistance business owners have when it comes to working with a personal branding agency on building a LinkedIn presence is their belief that they can do it themselves. And you know what? If this is your belief, then I am here to tell you that you are probably right.
Writing a social
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The age-old question: Are entrepreneurs born or made?
At Brand of a Leader, we work with GenX entrepreneurs, those in their 40s and 50s, and have had the privilege of witnessing both types of founders.
On one hand, we have many clients who:
- Are the natural-born entrepreneurs who were running ...
Ready to take control of your personal brand, refine your message, and scale the reach of your voice?
If you are looking to partner with a personal branding agency, it is important to find the right fit. With so many options available, the search can be overwhelming, but the reward is immeasurable....
You are reading this article, which means that personal branding is on your mind. No surprise there: we have seen a surge in search numbers of the term, as well as an exponential increase in the number of academic research conducted on the topic. Personal branding is likely on your mind for one of t...
As personal branding continues to gain popularity, so are the misconceptions surrounding it. Here are some of them:
Misconception #1: Personal branding is tied to social media
Many of our clients come to us after searching for a firm that understands the difference between branding and marketing. ...
A successful exit is the ultimate goal for many entrepreneurs – the pinnacle of financial independence and the chance to monetize their hard-won achievements. Yet, the reality for many business owners is that post-exit can be a difficult time, marked by depression and other mental health challenges....
As the coaching industry continues to soar, with the global market size skyrocketing from $1.34 billion in 2020 to an estimated $2.21 billion by 2026, coaches everywhere are facing the challenge of standing out in a rapidly growing and increasingly competitive field. With the number of professional ...
Introverts, let's take over the world of personal branding!
We may not be the life of the party, but we possess unique strengths that can make us stand out in the business world. Our latest article in Entrepreneur magazine provides valuable tips on how introverts can leverage their qualities to bu...
