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Over 3.6 billion people are on social media platforms in 2021. As the COVID-19 pandemic caused worldwide lockdowns and ensuing social distancing, we saw a further rise in social media usage. Online platforms are allowing us to connect and to fill up our otherwise-empty social calendars.
Enter...
Personal branding is a hot topic among entrepreneurs these days. A Google search of “personal branding” and “entrepreneurs” returns nearly 2 million results. Rooms about personal branding on Clubhouse run at all hours of the day. Even the former chief of...
Your core values lie at the heart of your personal brand. They can also act as part of your point of differentiation - something that sets you apart and that solidifies your perspective as uniquely your own. For example, one of my core values is “censorship is evil.” As many of...
Many entrepreneurs we speak with are intrigued by the idea of personal branding - but they’re worried.
They’re worried that building a personal brand is inauthentic.
They’re even worried that it has a slightly narcissistic connotation.
They worry if being "loud" on social...
You can market a product or a service without a strong brand. And yet what a strong brand does is multiply the outcome of your marketing efforts.
How does this apply to personal branding?
If you are posting on social media, giving talks, running a podcast show or growing a YouTube channel, these...
Big moment of pride for our young company: our recent article on personal branding was featured in Forbes! In it, we unpack the various definitions of a personal brand - and we even propose our own.
Click here to read the Forbes piece & share it with someone who wants to know the...
Last week I wrote a post about mental health on LinkedIn and it got more likes, comments & DMs than I had in a long time.
As people started reaching out and connecting, I noticed a trend:
Beyond our search for normalcy there is a prevailing search for identity. As we are in yet another...
A social media platform built on .. voice?! Count us interested. Our mission is to scale the reach of thought leaders’ voices, after all!
Clubhouse seems to be today’s TikTok. So much hype & buzz surrounds Clubhouse, leaving many of us wondering whether we should be on it and...
I do not think that every business has got what it takes to build a corporate brand and I do not think every person has what it takes to build a personal brand. A polarizing opinion, no doubt, but I do not propose it disparagingly.
In the previous article, I unpacked the reasons I believe that...
I have a confession to make. I do not believe that everyone needs a personal brand and I do not believe that everyone has got what it takes to build one. We will unpack the cold truth of the second part of this belief in a future post but first things first.
Personal branding is a trendy concept...
Shawn was one of these people that everyone gravitated towards. He seemed permanently-positive, as if nothing ever really affected him (infectiously optimistic and just constantly smiling – we admired his outlook for years). Above all, he was an incredibly-strong leader. He was a...
Tesla and SpaceX have a combined following of 20.5 million followers on Twitter. Elon Musk, the brilliant mind behind these two brands, has a following of 41 million. That means that there is an equal number of people who follow Elon purely out of interest in his personal brand! We see an even...
