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What is a personal brand? Dec 17, 2020

A simple Google search of “personal branding” AND entrepreneurs returns over 3 millions results. It is a topic of equally growing interest to researchers with the same search returning 4,330 results in Google Scholar.

Despite this surge in interest, the concept remains fuzzy in...

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When should I start building a personal brand? Dec 11, 2020

Nearly half of newly created businesses in Canada fail before their fifth anniversary and fifteen out of every one hundred new ventures die before their first birthday.

These numbers can shake the confidence of even the most determined aspiring entrepreneur, and yet did you know that...

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Want to be a thought leader? Nov 27, 2020

Freelancers, consultants and one-person companies could represent nearly 80% of the workforce by 2030.

When the leap to solopreneurship means no more marketing, sales, operations departments (any departments at all), the “I want to go on my own” dreamers have to figure it out...

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