packages

thoughts to feed your mind

Have what it takes to build a personal brand? 8 questions to ask Jan 10, 2021

I do not think that every business has got what it takes to build a corporate brand and I do not think every person has what it takes to build a personal brand. A polarizing opinion, no doubt, but I do not propose it disparagingly.

In the previous article, I unpacked the reasons I believe that...

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Do you need a personal brand? Jan 05, 2021

I have a confession to make. I do not believe that everyone needs a personal brand and I do not believe that everyone has got what it takes to build one. We will unpack the cold truth of the second part of this belief in a future post but first things first.

Personal branding is a trendy concept...

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Building a happiness brand with Shawn Johal: a case study Jan 02, 2021

 

Shawn was one of these people that everyone gravitated towards. He seemed permanently-positive, as if nothing ever really affected him (infectiously optimistic and just constantly smiling – we admired his outlook for years). Above all, he was an incredibly-strong leader. He was a...

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Social media: personal brands vs. corporate brands Dec 23, 2020

Tesla and SpaceX have a combined following of 20.5 million followers on Twitter. Elon Musk, the brilliant mind behind these two brands, has a following of 41 million. That means that there is an equal number of people who follow Elon purely out of interest in his personal brand! We see an even...

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What is a personal brand? Dec 18, 2020

A simple Google search of “personal branding” AND entrepreneurs returns over 3 millions results. It is a topic of equally growing interest to researchers with the same search returning 4,330 results in Google Scholar.

Despite this surge in interest, the concept remains fuzzy in...

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When should I start building a personal brand? Dec 12, 2020

Nearly half of newly created businesses in Canada fail before their fifth anniversary and fifteen out of every one hundred new ventures die before their first birthday.

These numbers can shake the confidence of even the most determined aspiring entrepreneur, and yet did you know that...

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Want to be a thought leader? Nov 27, 2020

Freelancers, consultants and one-person companies could represent nearly 80% of the workforce by 2030.

When the leap to solopreneurship means no more marketing, sales, operations departments (any departments at all), the “I want to go on my own” dreamers have to figure it out...

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