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Get Ahead in the Coaching Game: Tips from Coaches on Building a Personal Brand

brendon burchard coaching marie forleo personal branding tony robbins Feb 03, 2023

As the coaching industry continues to soar, with the global market size skyrocketing from $1.34 billion in 2020 to an estimated $2.21 billion by 2026, coaches everywhere are facing the challenge of standing out in a rapidly growing and increasingly competitive field. With the number of professional coaches rising by a staggering 10-15% annually, it's more crucial than ever to differentiate yourself and attract the clients who are just waiting for the unique value you have to offer. So, the burning question for coaches everywhere is: how do you establish a personal brand that sets you apart and propels your coaching practice to the top?

Naturally we believe in the transformative power of personal branding, but we are not alone! The world's most famous coaches, such as Tony Robbins, Marie Forleo, and Brendon Burchard, also attest to the importance of a strong personal brand in building a successful coaching business. Get ready to take notes as we delve into their tried-and-true tips for creating a personal branding strategy that truly sets you apart and propels your coaching practice to new heights!

Tony Robbins
"Your personal brand is your reputation, the promise you make and the experiences people have with you."

Key takeaways from his article on personal branding strategy:

  • Develop a strong personal mission statement
  • Build a strong network
  • Invest in yourself
  • Embrace vulnerability
  • Communicate with clarity and passion 

Marie Forleo
"Your personal brand is the combination of your skills, experiences, and values that sets you apart from others in your industry."

Key takeaways from her article on how to build a personal brand:

  • Know your unique value proposition
  • Define your ideal client
  • Establish yourself as an expert
  • Create consistent, high-quality content
  • Network and collaborate with others

Brendon Burchard
"Your personal brand is the unique combination of skills, experience, personality, and passion that sets you apart from others in your field."

Key takeaways from his article sharing the secrets to successful personal branding:

  • Know your strengths and weaknesses
  • Create a unique personal brand story
  • Build a strong online presence
  • Network with like-minded individuals
  • Focus on providing value

Looking to build and scale your coaching practice? Personal branding is the key to unlocking your full potential and scaling your coaching business, all while keeping your marketing budget intact. Say goodbye to ad spend and hello to organic visibility, as you discover your unique value proposition, establish yourself as a leading expert, and create engaging, high-quality content. Get ready to embark on a journey of self discovery and brand building that will not only elevate your coaching practice, but also bring you closer to your ultimate goals.

Ready to take your coaching practice to the next level with expert insights and real-life examples? Look no further! Our Voice of a Leader interview series is fully dedicated to uncovering the secrets of coaches who have built truly thriving practices. You will be inspired and motivated, as they generously share their key learnings and guide you on your journey to success. Make sure to follow our page for updates on new interviews, or tune in live each Wednesday at noon EST on LinkedIn for a front-row seat to the action.

So, what are you waiting for? It's time to kickstart your personal branding journey and turn your coaching practice into a beacon of excellence.

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